The Super Bowl accumulates millions and millions of views which has caused it to be [one] the “largest events of the year…”. The Super Bowl incorporates various forms of persuasions and messages. This happens mainly through commercials. The Super Bowl has developed into a “mega-media” entertainment that becomes the focus than the football competition. The audience appears to enjoy the halftime shows, commercials and other ads this event offers than the actual persuasive and structured message or text within the commercials.
The Super Bowl is a cultural phenomenon that involves many contributing factors. In the past, society targeted the entertainment aspect of the Super Bowl: leaving the importance of players stories unrecognized. The Super
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Coincidentally, the 49ers coach (Chip Kelly) informs reporters that it is Kaepernick’s “rights as a citizen” and it’s not his place to tell him not to do something. Kaepernick goes to discuss his wanting to go public about his feelings toward a few of the situation especially considering his background as being biracial and adopted by white parents and siblings. He also expresses his stance is not for “clout” or approval but for the individuals being oppressed. Kaepernick explains that its beyond football and endorsements; it’s about him standing up for what’s right. After understanding the situation more, Kaepernick felt he could go to the public platform, regardless of what was to come. Unfortunately, the former Super Bowl starting quarterback choice to go public was at the same time he was “fighting for football life with the 49ers”. Kaepernick lost his starting job after being one of the most promising NFL players. It’s interesting may be even convenient for the 49ers and the NFL that shortly after Kaepernick’s decision to go public he is traded and not even able to fully compete for months to retain his starting job (Reid …show more content…
The national televised event is an incredible influence for sports media, marketing companies, and now personal stories of athletes, coaches and sometime teams. In my opinion, this is a great marketing tool to reach a diverse group of viewers with a feel-good story of accomplished and personal perseverance of individual lives. The NFL uses an emotional persuasion through this unique story telling (platform of personal stories of, athletes, coaches, teams, etc.) as a bridge for a what seems to be a divided nation. Everyone has an emotional side to them, and love conquers all, therefore hearing personal stories even for a moment can bring two sides together. What a strategy for the networks to include these stories into a highly televised game? The emotional persuasion stories are also used to increase media and marketing companies’ bottom lines. Viewers, who would normally not watch the entire games, or half time shows would more than likely stay tune to the personal story, whether they agree or disagree with the outcome. Player stories has increased the cultural phenomenon of the Super Bowl and will be featured in Super Bowl’s to
The NFL in particular is known for its focus on order, power and control, where operations are anonymous and interchangeable. With that players and employees are none else than compliant with league regulations. In this case Colin Kaepernick’s protest had the ability to go against the grain and break the façade of being afraid to voice his opinions. Today’s generation has become very open to sharing their opinions on social issues and Kapernick’s protest is just an addition. This protest instantly became political because of the fact that police brutality and racial is becoming a persistently uncomfortable issue that our country is facing. Every single there is something new about citizens being killed by the police for no reason, including recent cases such as Philando Castle and Terence Crutcher. Such issues will not be resolved until our society stands against it as a whole. It takes public figures such as Colin Kaepernick to stand with citizens to bring awareness about these issues in order to force change in the government and society. Whether industry leaders like it or not, I believe that such protest will continue to grow. Athletes and entertainers will continue to voice their opinions about social issues until changes come into effect.
Romeo Ardimento 9745 7U Mr. Gern AP English Pd. 4 Dysfunction in the NFL The NFL (National Football League) is one of the four major professional sports leagues in North America and although it has been very successful to this point, in many ways it is the epitome of dysfunction. The league faces a multitude of problems, many of which are very complex. Many argue that since being chosen to succeed the retiring Paul Tagliabue in 2006, Roger Goodell has worked primarily towards improving the NFL for the sake of the players, coaches, refs, and perhaps most importantly the fans who actually make the organization viable.
What event brings a crowd to a mega sized event that roars louder than a concert? How this phenomena became one of the most popular sports that involves numerous amount of physicality? To answer both questions only requires two words.
American Football is a huge spectator sport where offensive and defensive players will use teamwork and perseverance to try and score more points than their opponent. Football is highly respected in America, where boys will try and pursue the dream of playing in the NFL (National Football Association) someday; but if you look at an average neighborhood, you will find that kids and adults of all ages love to go out and throw around the pigskin. (Lerner and Lerner 275). One thing Americans will take pride in is the college and NFL football teams they root for. People sit down with a beer and talk hours upon hours of football and two individuals can get in a heated discussion in the local sports store of whose sports team is better. Surprisingly enough, one will find the most passionate football players at the high school level. Most boys will start their football career as a young child in football programs such as Pop Warner to get a foothold and to get those involved in teamwork and friendships. These programs are usually the start to someone falling in love with the sport and making it a career choice eight years later. Football is one of America’s favorite sports. When fall season comes around, people across America are placing bets, finding out where that new sports bar is, and buying wide screen T.V’s to watch NFL on Sundays. After their team plays, they will go out and reminisce what happened that Sunday. While thousands of fans are still pumped from the NFL games they watched; small towns across America are getting ready to shut down their shops and restaurants to have the chance to make it to the local high schools football game. Ray Glier, a reporter for the New York Times, writes about football in the small town of Appala...
This protest began on August 26, 2016 when Colin Kaepernick, a former quarterback for the San Francisco 49ers, first took a seat on the sideline bench at a preseason game during the National Anthem. Later he transitioned to kneeling alongside his standing teammates. The reason behind Kaepernick’s protest was to draw attention to racial injustice and police brutality in the United States against African Americans. After the public noticed Kaepernick’s revolt, a national discussion sparked. Many people think that kneeling during the National Anthem was not the most respectful approach Kaepernick could’ve taken. The certain group of people that
Many people believe even if Kaepernick has the right of free speech, protesting the government makes him unpatriotic. Many people think Kaepernick is “vague” he does not have a clear reason to why he is protesting. Kamal Haasan states “Freedom of speech is unlike love” and “freedom of speech you must be ready to say as many things as you need to, before you say sorry” (124). People has made it clear that Kaepernick makes too much money to be protesting. He is not black so why does he care, so when people found out he was Bi-racial shouldn’t they be the one saying sorry. If black people never had equal rights, they do not have freedom of speech. Muhammad Ali used freedom of speech to rejecting going to the war and many people thought he was unpatriotic. Black Lives Matter protest have been peaceful, but people think it promote violent. Black people in Post-slavery era was tortured when they spoke against
Baseball has for a long time been a staple in the American sporting culture as baseball and America have grown up together. Exploring the different ages and stages of American society, reveals how baseball has served as both a public reflection of, and vehicle for, the evolution of American culture and society. Many American ways including our landscapes, traditional songs, and pastimes all bear the mark of a game that continues to be identified with America's morals and aspirations. In this paper I will be addressing the long residuals of baseball as it specifically relates to the emergence of the American nation and its principles of nationalism. This is a particularly important issue because baseball seems to be a perfect representative system having many comparative analogies to the larger system of development, America. Since the sport first emerged, baseball and America have shared the same values, responded to the same events, and struggled with the same social and economic issues. To learn of the ideals concerning the sport of baseball in America, is to know the heart and mind of America.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
Even though in America we are divided by many things, the super bowl is something that can make completely different people unite about something. The super bowl brings families, friends, and people from all different backgrounds together for this event. We are one country but it doesn’t feel like one with how split we all are because of the president. When there are 117 million people watching and bonding over one thing that is something special. During the super bowl, everything about religion and politics is put aside to focus on one thing. How can anything be more American, than having most of America bonding, talking, and watching the same thing. The super bowl shows what most of us Americans value, violence, sports, branding, and entertainment. If 19 of the top 20 watched programs in U.S history are the super bowl it must mean that us Americans really have a deep joy and pleasure in everything it has to
In the article “How I Learned to Love Football,” Felisa Rogers, a freelance writer, details the transformation from going from a high school student, who did not care about football, to an adult who now somewhat understands football and has formed numerous opinions about it. Rogers attributes the surprising conversion of the fact that her husband was such a big Green Bay Packers fan, explaining that because of her love for him she saw numerous of things that brought him happiness and comfort.
The roaring of the crowd on November 17 at Bank of America Stadium in Charlotte, NC finally fell silent late in the fourth quarter after star linebacker Luke Kuechly was slow to get off the field after a huge hit to the head. American’s live to be entertained, and the football field is one of the main sources of enjoyment for many. Immediately after Kuechly’s hit, it was quiet in the stadium for the first time that day. The fans watched in fear, waiting to see if their star player could finish the game and bring out the win. However, they all became disappointed as Kuechly shed tears while being carted off the field, not because they were worried about the player and his head but because they feared about losing the game. Americans want excitement,
Charles Kenny starts the article with an easily acceptable example. The example that is given is about the Super Bowl and how they “donate the losing team’s shirts to a charity” (Kenny 58). By using football, Charles Kenny is able to pull in a large and preferred audience. He aims towards Americans to read his article and the Super Bowl is a common subject talked between Americans. The placement of the example is also very important.
When Kaepernick began receiving heat from people ranging from social media to the current figure in the White House, Kaepernick went on record in saying, “I’m not going to stand up to show pride in a flag for a country that oppresses black people and people of color… to me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.” The pros in Colin Kaepernick kneeling during the national anthem are the U.S. failing to perpetuate the ideals of freedom, liberty, and justice for all. A person of Colin Kaepernick’s stature protesting the national anthem creates attention and generates conversation, and not standing is a legal form of protest and a peaceful way of doing so. While the cons are refusing to stand is disrespectful towards the flag and the armed forces, it’s an ineffective and counterproductive way for promoting a cause, and it angers many and creates division within the country.
Over the past twenty years, many things have changed and evolved to impact our economy. From cell phones to music to media, we are all constantly affected. The most influential aspect, though, in my opinion, has been America’s biggest game, the Super Bowl. The Super Bowl by all means affects our economy in every way, shape, and form. Sport is one of the most complex social institutions in American society.
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?