Media has a negative impact on females’ body image by promoting artificial beauty. Women often become dissatisfied with their bodies, which cause them to develop eating disorders. Body image affects a woman’s perceptions and feelings about their physical appearance when looking in the mirror. The media portrays unrealistic beauty of women who are thin with perfect hair and make-up. Many women who expose themselves to the unrealistic standards of the media often idealize, covet, and become very insecure.
The stereotypes of the perfect body cause immense stress on many females in today’s society. Women feel that they should look like the ideal lady and not be overweight. However, the perfect body may not always be a healthy obsession with many females. It can cause serious health concerns that in some cases can lead to death. Women sometimes also feel as if they must make themselves attractive through ways of plastic surgery.
The TV and Film Industry’s Portrayal of Women has drastically affected many of their lives, much too often women compare themselves to the female images they see on television, film, and advertisings; at both the conscious and subconscious level, these media images of women lower self-esteem and affect behavior at every age and stage of life. We know they are unrealistic, yet they apply so much pressure on women to conform, and influence how we live, love, work and play. This gender role that society has generally considered appropriate for women is wrong. It makes so many of us women want to buy materials we don’t need, with the money we don’t have only to impress people we don’t know. So many teenage girls are unwarily developing eating disorders and dieting without realizing that they don’t need to live up to the ridiculous standards that society has set for us.
Advertising has negative impact on society based on body image because the media shows body image that is unrealistic and impossible to obtain. Many women look up to these images and try to achieve the same body. Some excise excessively and starve their bodies. Since the bodies seen in ads are almost impossible to have, it could lead to depression and hating oneself for their own body. The media are filled with beautiful women with slender bodies and face caked with makeup.
The Definition of Beauty Our definition of beauty is becoming such a narrow and limited concept, it is causing women to objectify themselves. Whether it 's having cosmetic surgery or binging on food, these women are participating in highly unhealthy behaviors in order to fit through the tiny doorway of beauty that society has built. This behavior is a severe problem because as a consequence, many women are going to extremes, often to their own detriment. Certainly, these choices that women are making are not solely based on how they see themselves, but more on how they want others to see them. Every day, women are bombarded with billboards, magazines, and other types of advertising that present the “perfect woman,” which few can actually
Consequently, the media, and the distorted images they parade, is causing women and adolescents to become dissatisfied with their bodies. Women and adolescents girls are spending endless time and money, desperately, to get this look that the media has portrayed to be perfect. However, not only is the media using advanced technology to distort the images we see, they are also distorting our minds which is causing bodily dissatisfaction. The extent that women and adolescent girls place on themselves and their bodies to attain perfection can cause massive stress and can be a risk to health. Some studies show that eating disorders arise from characteristics such as neurobiology, genetics, personality traits, and personal environment.
The distinction between girls and women is not whether they are smart or interesting; it is whether one is a ‘good’ girl or a ‘bad’ girl. 5. Females are dehumanized and looked upon as sexual objects because their value is measured in sexual terms; thus creating the concept of a slut. 6. Girls are expected to be sexual by pleasing the men around them; while at the same time not being sexual in order to please the men as well as the people around them.
It is hard for women to be told that they are not mature enough, smart enough, pretty enough, or skinny enough because it is just too painful and humiliating to hear. Advertisements are exposing an unachievable body image for women and at the same time they are making it harder for women to be seen as beautiful in men’s eyes. It is bad enough that they might be going through a hard time because of their insecurities, but to see them on advertisement just makes them feel worse about themselves not better. The article “Sex, Lies, and Advertising” by Gloria Steinem states, “After all, advertising was (and is) as potent a source of information in this country as news or TV or movies. It’s where we get not only a big part of our information but also images that shape our dreams” (202).
They provide impossible body images for women to strive towards, and sadly, many women do. The repercussions of these images and stereotypes are quite serious. The female body image is distorted, and many women and girls, in effort to reach the distorted image, develop serious eating disorders. The perpetuation of sex in ads creates a casual attitude towards sex. Sex is used to sell almost anything: from lingerie to makeup, perfume to food and household items.