The Sears House Model

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Sears Roebuck did not keep the records of which houses were built and where. Up until recently, researchers had to make educated guesses about what Sears house might be the top seller. We considered how many years certain models were offered in catalogs. We also considered the actual counts of houses that have been discovered and logged in the national database. No more guessing. We now have a definitive answer. In 1930, the Sears Home Construction Division issued a report that examined the types of house designs that the company sold since 1908. They analyzed what architectural styles their customers liked best during each time period. David S. Betcone was the head of the Sears Home Construction Division's architectural service. When discussing …show more content…

The biggest seller for Sears (at more than 1,700 homes built) was sold between the dates 1915 and 1927. Only one Sears model meets that criteria. The Sears Argyle. Sears described the Argyle bungalow: "It is a neat, well arranged, solidly constructed home, pretty without being too showy, not too large or too small, but just suitable for the average family." If that's not a description of a top seller, I don't know what is! Let's take a look at some Argyles and how they have changed over the decades. 820 Rosemary Terrace, Deerfield. This Argyle was built in 1925 or …show more content…

I wouldn't have guessed it was the #1 model (I would have guessed the Sears Crescent), but I would think it would be in the top 10. The Sears Argyle was a small house, about 1,000 square feet, and many of them have been demolished or have been added onto so much they are unrecognizable. The Sears houses that are standing today do not accurately reflect the breakdown of the houses that were built 100 years ago. 240 Lorraine, Glen Ellyn. How many Sears Argyles have we missed because they are hiding like this one? The report was issued in 1930 and Sears sold houses for another 12 years. Is it possible that another model outsold the Argyle in the final years? In a word, no. There is no way that any house Sears sold between 1930 and 1942 surpassed the record of 1,700 sold. According to Betcone, the top selling models in 1929 and 1930 sold about 100 each year. And during the Great Depression, Sears wasn't selling anywhere near the number of homes they sold in the 1920's. Even if the 100 houses per year benchmark was maintained every year from 1930-1942, that still would not beat the Argyle's total. Long live the

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