The Remain Campaign

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The final cause for the Brexit vote is likely to be the lack and failure of support for the Remain campaign. First, “Project Fear”, a strategy to convince the poorer areas of England, sparked backlash among British citizens, and also utilised by Leave campaigners as a way to demonstrate elite interest. The main message of Project Fear was that Britain would be economically worse off if it were to leave the EU. The campaigners who utilised this strategy were members of prestigious bureaucracy such as the OECD and the IMF. However their appeals were neither positive nor emotional, but in fact purely negative and economical, which were made unpopular by Leave campaigners who interpreted, and claimed it as an “arrogant, selfish, unaccountable ” elitist interest, rather than an interest for the whole of UK. …show more content…

(Zerk, n.d.) As these anti-elitist sentiments were evoked in order to rebut Project Fear with success, the Leave vote could be considered a populist movement. Furthermore, the Remain campaigners were not well presented by the mainstream media, as former Prime Minister David Cameron’s popularity fell, especially among Eurosceptic Conservative members, as he showed a somewhat hypocritical attitude towards negotiations with the EU. In terms of the Labour party, although there was a split between Leave and Remain, Jeremy Corbyn, leader of the party since 2015 did not hold a secure stance on which side he was on, as he showed some aspects of support, but also eurosceptic attitudes. (BBC, Eight reasons Leave won the UK's referendum on the EU, 2016). Therefore, it may be argued that the Remain campaign was in a disadvantageous situation, which played a key role in the victory of the Leave

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