Introduction In today’s world, celebrities are more well-known and powerful than ever before. They garner a mass following as their every move is seen by the public eye. In the context of mass media, the question of why young people find celebrities so fascinating is a puzzling one. In this essay, I examine Lebron James and his ever growing celebrity. To do so I must define “celebrity” as I argue that we are so obsessed with celebrities because of our desire to live vicariously through them and our envy of their pleasurable, luxurious lifestyles.
Being a fanatic of any unparticular celebrity you may want to know them inside and out. The best thing would be the chance to meet them or even potentially talk to them. Celebrities utilize social media websites causing their fans to feel “like they ‘know’ them through their tweets [and Facebook updates], and they feel more connected and significant to their favorite celebs”(“So Many Celebrities” 1). When celebrities make their fans feel this way, the celebrity becomes more likable and down to earth. Being viewed this way by the general public causes celebrities to seem closer to a “real” person.
There is a huge impact of celebrity culture on society. Some people look up to celebrities as if they are some sort of god. Every action of the famous is known thanks to the media. Celebrities influence our lifestyle, fashion sense, behaviors, and even politics. They have the power to influence millions of people and should use their influence to benefit society by being aware of what they say and do.
Celebrity face also increases the awareness of the brand as well. Another topic I learned about was celebrity’s influence on social behavior. Some celebrities have impacted society and effect how people conduct themselves. I learned that celebrities that get major coverage via social media often affect the community that follows them. Such as a celebrity being seen wearing a certain brand, this influences others to follow suit.
Impact of Celebrities on Brands: Celebrities are people who are publicly recognized by a large share of a certain group of people. The attributes by which they are associated are attractive, talented, extraordinary lifestyle, etc. (Taleja,2008 ) Whereas McCracken's (1989) defined a celebrity endorser as, _“any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marcoms), is useful, because when celebrities are depicted in marcoms, they bring their own culturally related meanings, _thereto, irrespective of the required promotional role.” All over the world celebrities are given loads of importance. Every company in the modern era of marketing uses celebrities to promote their product as it is evident that the prevalence of the appeal is persuasive communication. In USA, UK, Japan, India and many other places, the use of celebrity has increased from 25 to 60 percent.
These celebrity blogs serve the interests of the powerful in a variety of ways. Due the high volume in which celebrity and popular culture are consumed, the influence that it can have on society is massive. In many ways celebrity media creates a friendly and lovable persona for the societal elites, while simultaneously reinforcing divisions and petty quarrels among the masses. In creating lovable elites it influences the desire of the general population away from eliminating an elite class, and pushes their desire and will into joining the elite class instead. Pop culture is reflective of society and will in turn progress on issues slowly alongside the people, but it will always remain as far to the reactionary side as it can get away with.
Introduction The media is one of the most powerful tools in people’s lives, since it’s used by many as the medium for the delivery of useful information to diverse audience. Over the past few years, the media landscape has undergone noteworthy developments. Prized information about various cultural groups is often relayed through appropriate media, and it’s interesting to note that blogs are currently being utilized as the best medium for celebrity gossip. Celebrity blogs are usually thronged with readers, who would like to know more about their favorite superstars. The entries of different celebrity gossip blogs are often accompanied by paparazzi photos that are usually meant to trigger a stream of comments based on the readers’ observations, enthusiasm and criticisms.
Since the late 1800s and the rise of modern communication and mass media celebrities have had a profound impact on American society. The impact of celebrities on our culture and society can be both positive and negative. It is important to look at the roots from which we as a society have become so enthralled with the lives of the “celebrities” that the media has created and perpetuated. The media once they realized America’s love affair with celebrity enabled them to be influenced to buy anything from products, ideas or even to push their own personal agendas. As a society we have continually looked to public figures as a means of self-definition.
Companies are stepping out of their comfort zones to compete for the attention of new and old business oppurtinies. They are also fighting for the top position. A lot of companies have come to the realization that the best new way to prosper is to adopt into many social media websites that consumers are hooked, addicted, obsessed, and dedicated to. The basic publicity on radio and the newspaper is a thing of the past. More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability.
News channels most likely than not have now relied on celebrity gossip to gain and maintain viewers in the twenty-first century. The reality of today’s media and celebrity culture is that public figures with a spotlight on them, either because of good or bad reasoning, are the role models of the twenty first century (Aalai 1). There is no shortage of celebrities and pop stars who have adopted the mindset that there is no such thing as a negative publicity (Huston, et al. 3), and because of this, celebrities more negatively than positively affect society’s public eye of today. Celebrity lifestyles have become increasingly more prevalent in today’s society, especially to teens and younger adults; they negatively affect its viewers through means of advertising products and self-images, including the fashion industry, unreal lifestyles portrayed across reality TV shows, and the news of the aftermath showcased to the public.