American’s get sucked into the allusion that these restaurants are creating and fai... ... middle of paper ... ...p by the nearest fast food restaurant on the way home from work. However, though convenient and cheap, people need to acknowledge the damage consuming fast food causing to their bodies. Everyone should think before buying or eating fast food. People should be more aware and not let commercials and ads fool them into making bad decisions. The health issues associated with fast food is not worth all the risk.
By falling pray to the relative ease of access, “great taste,” and intense advertising campaigns of fast food companies, Americans have become dependent on fast food not only to sustain themselves, but also their culture. The sustenance that American’s seek at fast food restaurants is not providing them with balanced and nutritious meals need to fuel a h... ... middle of paper ... ... Mar. 2014. Gómez-Pinilla, Fernando. "Brain Foods: The Effects Of Nutrients On Brain Function."
The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural practices are threatened by McDonaldization. Defined as "those things owned by capitalists and rendered by them as necessary to customers in order for them to consume", some of which these examples of consumption include fast-food restaurants, credit cards, mega-malls, and home shopping television networks. The critical point for the author is that each changes the ways individuals consume. For example, the exportation of fast-food restaurants and American eating habits, with their emphasis on food as something to be consumed as quickly, efficiently, and inexpensively as possible, alters the way people eat and, therefore, "poses a profound threat to the entire cultural complex of many societies". This change in society plays a huge role globally in that other cultures follow after these bad habits and unf... ... middle of paper ... ...on, although Starbuck's is praised for the high quality of its coffee.
A methodology is written to ensure that the findings created from a study are reliable and valid to ensure that the correct research instruments are utilised (Marczyk et al., 2010). The purpose of this chapter is to detail the process of this study to achieve the aim and objective using a combination of primary and secondary research methods. It is found that a large range of literature regarding the topic of brand loyalty and customer satisfaction. However, there is a shortage of literature within the specific fast food industry. The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers.
The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural, practices are threatened by McDonaldization. Defined as "those things owned by capitalists and rendered by them as necessary to customers in order for them to consume" (91), examples of the new means of consumption include fast-food restaurants, credit cards, mega-malls, home shopping television networks, and cybermalls. The critical point for the author is that each changes the ways individuals consume. For example, the exportation of fast-food restaurants and American eating habits, with their emphasis on food as something to be consumed as quickly, efficiently, and inexpensively as possible, alters the way people eat and, thereby, "poses a profound threat to the entire cultural complex of many societies" (8). There is a distinct normative dimension to the concept of the new means of consumption, which is evident in the author's insistence that they "constrain" individuals "to buy more than they need" and "to spend more than they should" (119).
Many times the content on the web page may be interpreted in a ways that was unintended. Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Albeit the system seems rigged with an unfair advantage to fast food and junk food companies who dominate America’s landscape. In today’s society, if the government sets proportions, adults and children still have the freedom to choose what they consume. Companies are manufacturing to our taste in a series of experiments to find the “bliss” point in which consumers find the products more desirable (Moss 482). The logic is relatable as many businesses strive to appease their customers to return. Subsequently, in agreement with both authors, many adults are enticed by the convenience of these industries.
As a capitalist rule: the more competition that enters the market, the better the quality and prices. However, even though there are many fast food restaurants, the industry is able to act in a monopolistic manner. First, they are able to set the market price and have it remain relatively constant without competitive interference with respect to bid wars. Second, the clientele may choose other fast food restaurants based on personal tastes, but are locked into the market based on speed and price. Third, besides the regulations from the FDA, businesses attempt to offer the best taste, which does not always have to correspond with quality.
How has the fast food industry impacted society? Fast food is very ordinary in everyone’s lives nowadays. There are food establishments on just about every corner you turn. Doctors say it is bad, but is something that tastes delicious that can have a severe effect in a person’s health . The fast food industry hides behind a facade to some customers, yet to others it is their main food source.