State of the Industry
Market Overview
The pet food industry as described by IBIS World is an industry in which "Major players compete on price, quality, ingredients and nutrients" (Pet Food Production in the US: Market Research Report, 2015). In this pure competition industry, there are dominant companies such as Mars, Inc. and Nestlé Purina sharing a 24 billion dollar market (Pet Food Production in the US: Market Research Report, 2015).
Research indicates that “pet food is now one of the fastest growing products in world trade” with “import/export global flow of pet food increased dramatically reaching 2.5, 3.7 and over 5 million tonnes in 1995, 2000, and 2005, respectively” (De Silva & Turchini, 2008). “U.S. sales of pet food in 2013
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This growing sentiment of “humanization” is creating opportunities for the industry to sell pet food differently. With a “majority of pet owners now customize their pet 's meals in some way” pet food companies are selling products that require more preparation and more human-like ingredients (Byron, 2014). Specialized consumer demand is leading to an increase in product quality with some products being of “human food grade ingredients” (Byron, 2014). Thus there is an increase in the general cost for production of pet food including the supply of premium food ingredients, enhanced additives for increased health benefits, methods of purification and decontamination as well as costs associated with creating a more human appearance and smell. Furthermore, “protein is the most expensive macronutrient in both economic and ecological terms, it is arguably the nutrient requiring the most attention as it pertains to sustainability” (Swanson, Carter, Yount, Aretz, & Buff, 2013). The high level of expense needed in order to use protein as a supply leads, given the high nutritional value and demand, leads to ethical challenges described in more detail in the “Ethical and Social Responsibilities” …show more content…
One of the sectors facing the largest impact is the seafood industry. Fish products are prevalent in pet food products as well as human diets. Given such a high demand on the seafood industry, researchers are suggesting a more “judicious” approach in utilizing “limited biological raw materials” such as fish products (De Silva & Turchini, 2008). The challenges unique to the pet food industry is that, “pet food professionals need not only consider the total amount of protein to target, but also the quality, bioavailability, and ingredient source as well” when designing their formulas (Swanson, Carter, Yount, Aretz, & Buff, 2013). Research also indicates a need to further study the impact of the pet food industry on the fish market so that any prevalent issues are brought to the light, discussed and resolved instead of ignored (De Silva & Turchini,
After all, would we really want them to scrimp on developing or making a brand like Wainwrights Dog Food?
Pets, Inc. may argue parody under 15 U.S.C §1125(c)(3)(A)(ii), to assert that they have not impaired the distinctiveness of Chapels mark, parody is not a complete defense under Trademark Dilution due to Pets, Inc.’s use of the mark as its designation of source i.e. as its trademark.
The biggest weakness for Only Natural Pet Food is the limited shelf-life. To tackle this, we offer smaller bags in the existing stores first. Offering smaller bags the company does not have to stock as much on the shelfs, and allow the company to gauge the sales. Furthermore, with the smaller bags it gives the illusion to the customers of smaller price off setting the higher cost of the
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
Have you ever wondered what you’re feeding your dog? The formulas in each bag of dog food vary anywhere from natural, organic, preserved, and holistic ingredients. The world of dog food is actually very confusing and if you’re anything like me what you feed your fur baby is very critical. In this paper I will discuss the differences from dry to canned, natural to preserved, dog food marketing and how cost sometimes really isn’t the biggest issue.
Have you ever thought if your puppy is getting high quality ingredients in his or her dog food? There are many varieties of dog food on the market, but that does not mean they are all good for your dog. This advertisement for Nutro Natural Choice for puppies appeals to consumers’ need to nurture and escape. This ad convinces consumers that with this dog food their puppies can grow up to be healthy and more.
One objection Norcross states in his essay is that “perhaps most consumers are unaware of the treatment of animals, before they appear in neatly wrapped packages on supermarket s...
The average American gets 67% their dietary protein from animal sources (Fig.7 and Public Health), compared with a world-wide average of 34%. This quite is a significant difference and the US’s 67% is largely made up of store bought animal products (Public Health).
Fish protein has been a mainstay for the human diet for centuries. However, aquaculture, which is the practice of raising fish such as salmon in controlled conditions, as opposed to the commercial fishing industry, which is procurement of wild fish from their natural environment, made its debut in the United States as a commercial enterprise in the late 1970’s according to the Eco - Justice Marketplace Project.(n.d.). This mode of salmon procurement began to develop in the late eighteenth and early nineteenth century, as a response to the declining populations of native wild fish such as salmon and trout.
Pictures of happy cows, chickens, and pigs grazing on luscious grasslands litter every grocery store and product in America. This illusion of natural food is the ingenious plan of large business’s advertising. With the loose description of organic available, companies throw it around as though it means nothing, but sadly when combined with the picture of a happy farmer, it is sold as the healthiest food on the market. “The organic label is a marketing tool…It is not a statement about food safety. Nor is ‘organic’ a value judgment about nutrition or quality” (Pollan 179). Pollan uses the example of Rosie the “free-range” chicken. Rosie is from a supposedly organic farm that raises thousands of chickens to be sold at Whole Foods Markets. Rosie’s life is spent in one small chicken house, where she is tightly packed in with several thousand other “Rosies”. Her “free-range” label is allowed because of one small trap door that allows chickens into a few square feet of grass – which is never utilized, by the time the door is opened the chickens are already several months old and do not know how to live outside the chicken coop. Yet the advertisement clearly reads that Rosie is a free range, completely natural chicken. When compared to a truly natural chicken, Rosie is just the same industrial product as any other feedlot
...petizing new items says Cincinnati’s Shelly. For instance, two vendors offer hamburgers that include mushrooms in the beef, ‘adding flavor and juiciness’ while reducing sodium to the appropriate level” (qtd. In Jackson 26) Sourcing foods from vendors while maintaining a balanced budget is difficult, but it is especially important so that young minds are able to develop.
To fish or not to fish is a personal choice. The fact that the oceans are being overfished is a growing concern for individuals, organizations, and governments throughout the world. In this paper I want to discuss the effects of overfishing on the restaurant industry, and possible solutions to solve the problem. Fishing is an ongoing source of food for people around the world. In many countries it is a food staple in their everyday diet. In more modern societies eating fish has become a sensual experience, and not just for the wealthy. It hasn't been until population explosions in the last century that the demand for seafood has led to more effective fishing techniques and technologies. Now the demand for popular fish like the salmon, tuna, sea bass, cod and hoki, which is the key fish in McDonalds filet o' fish, is diving wild populations to dangerously low levels. The methods used to catch the amount of fish demanded by the industry do not leave sustainable populations in the wild. In an attempt to preserve the fish population, governments have set limits on the minimum size that may be harvested and how many of each may be taken. Boundaries have been set up saying which areas can be fished and which ones should be left alone. A number of smaller fisheries have gone out of business because of the limits imposed by the government. This leads to even less fish being harvested and brought to market. Therefore the amount and varieties of fish at markets are smaller and can cause shortages for wholesalers and restaurants. Some restaurants will no longer have the variety on their menus that they used to enjoy. If a restaurant thrives on its seafood menu they may be unable to cope with the shortages and will go out of business. In the ...
Meat is a major food that it is commonly consumed by humans. Meat quality is important for the buyer who buys meat, and it is a particularly crucial level for the industrial meat in this century. In many countries, because of the costumer request for high quality of meat is rapidly rising, the industrial of meat must produce a convenience meat quality that supply a safety, tenderness, healthy and flavour to ensure more increase the consumption of meat ( Joo, 2013).
In the movie Food Inc., the Beef Products Inc. (BPI) cleanse with ammonia to kill E. coli in their hamburger meat filler. Eldon Roth, founder of BPI was asked if his meat is in most of the hamburgers in the country, he laughed and said “70%, but in five years, we think we’ll be in 100%, we will win against those competitors” (Food Inc., 2008). This example gets to show on how dangerously these corporation have power over our food, like meat. They become larger and multinational because their priority is bec...
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,