The Internal Split (IRL)

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The internal split that formed the IRL was a type of forced market segmentation. IRL was formed from beliefs that CART was not focused enough on American interests within the sport of open-wheel racing (Ferrell & Hartline, 2014). Holding events in foreign countries, focusing too much on promoting foreign drivers, and racing on road courses rather than oval tracks were the main topics that led to the split (Ferrell & Hartline, 2014). From a segmentation perspective, the split was unsuccessful because it fragmented the market, lost sponsorship, and created opportunity for competition. The IRL focused on targeting the market segment of race fans who prefer American drivers, oval racing tracks, and the Indianapolis Motor Speedway (Ferrell &

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