The Impact Of Packaging, Packaging And Brand Awareness On Brand Loyalty

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• Manilall Dhurup, Chengedzai Mafini, Tshepiso Dumasi – Authors
• (2014) – Year of publication
• “The impact of packaging, price and brand awareness on brand loyalty: evidence from paint retailing industry ” – Title of the study
• AOSIS Open Journals – Journal name
• 14 – Volume no. of journal
• (1) – Issue no. of journal
• a194 – Page no.
Review of literature for article 1:
• Purpose of study – The impact of price, packaging & brand knowledge on brand loyalty.
• Methodology Adopted – A quantitative survey approach using Regression & one-way analysis of variance test .
• Findings –Initiation & implementation of effective packaging, pricing and brand awareness enhances consumers brand loyalty to the company’s products.
• Managerial Implications …show more content…

Seasonal and festival time have a great influence on paint market.

Article 4:
• Dr. A. Ananda Kumar– Authors
• (2016) – Year of publication
• “Factors Influencing Customers Buying Behavior” – Title of the study
• Global Journals Inc.– Journal name
• 16 – Volume no. of journal
• (3) – Issue no. of journal
Review of literature for article 4:
• Purpose of study –Customer buying behavior on purchase, their perception and competitor attributes towards product.
• Methodology Adopted –A descriptive research along with Random sampling method, for Data analysis Anova, Ranking method & Cluster Analysis. Data analysis done using SPSS 16.0.
• Findings –seniors of the family have the final decision power for buying a product, brand loyalty is given priority.
• Managerial Implications –Seasonal discount & media advertising have a greater scope to increase the product(paint) sale.
• Conclusion – customers do not compromise with brand loyalty also decision making factor plays a great role in buying behavior.

Article 5:
• Thomas M. Bayer, John Page– Authors
• (2014) – Year of publication
• “The ingenious marketing of modern paints” – Title of the study
• Historical Research in Marketing– Journal name
• 6 – Volume no. of

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