The Daily Mail On Sunday Use Codes

1522 Words4 Pages

How does the Sun and The Daily Mail on Sunday use codes to appeal to audiences? This essay will discuss and compare the codes and representation of two newspaper articles, reporting on the same issue from two. The articles report the changes to sentencing for those who harass people online named ‘web trolls’ and a few of the high profile cases that have surfaced in the news recently. These articles are from the Daily Mail on Sunday which is a middle – market tabloid paper and The Sun owned by Rupert Murdoch, although they are both tabloid papers, using a ethnographic approach, and through decoding the language and imagery this essay will show that although they are both tabloid papers they appeal to different audiences and have a different …show more content…

The Mail report title ‘Web trolls to get two years in jail’ and The Sun’s title ‘Trolls face 2yrs after web rage’ are contrasting in codes. To The Mail on Sunday this is front page news, bolded and spelt in capital letters and clearly states that the webs trolls will go to jail, as if justice has been done. The Sun has abbreviated the words two years to ‘2yrs’, this is almost like a text message or quick form a messaging or having a conversation with friend. During the Roman Empire Romans wrote messages in abbreviated forms as to code and send messages on tabellari , wax letters , they would also write on walls because they had much information they wanted to share, what Tom Standage refers to is that social media and abbreviated text was there before social networking, it is widely used to share information quickly. The Sun could short hand text because they want you to take in lots of information. If text is abbreviated technically more text could fit on a page. The sun also may short hand their titles because it carries a 32 per cent ABC1 demographic*, meaning the rest of the readers are from working class backgrounds with lower education, which would make short …show more content…

The Mail on Sunday dedicates a front page and a third of the page five to Chloes story, giving details of other similar cases and quotes from many different accounts not just the victim or only political member Chris Grayling. In conclusion the Mail on Sunday repeats language to install morals and attitudes to its readers, appealing to the AB and ABC1 demographic, making sure they have a full account of the story to warn readers of the everyday happenings that could hurt their readers children and The Sun gives you the basic information, with little bias towards any subject in the story, this makes the narrative quick like gossip and makes the subject seem of little to no importance to their readers. This could be to match the need for quick, condensed information that would appeal to the younger less than 34 readership that perceives everything so quickly from platforms such as

Open Document