Women are bombarded with a constant stream of social networks and media paraphernalia telling them how to look and how to act. They then develop a socially based view on their appearance rather than an individually based one. While displaying some good qualities, media has an overall negative impact on women by creating problems such as a desire for conformity, eating disorders, and body dissatisfaction. Media has a heavy influence on women’s perception of themselves and conforming to the world has grown into a normal occurrence. Girls want to be deemed beautiful by society so badly that they will conform to any idea presented by the media (Piercy).
Dove offers up the idea that age does not define beauty. Often the media tells aging women to fight against the aging process, to cover up fine lines and wrinkles. Typically we see young models in most beauty advertisements. Here though we see women of age, seemingly celebrating their wrinkles and age spots. Women may feel empowered when they hear, “beauty has no age limit” in this campaign, as well as see women displaying their age with confidence.
Women do not want any imperfections or dark, obvious spots on their faces, so they will seek out products that can cure these problems. Lancôme uses these methods to appeal to the emotions of women and lead them to purchasing the DreamTone dark spot corrector. Lancôme uses the image of a model to imply what beauty looks like in today’s cultur... ... middle of paper ... ...t is enticing to woman because not only would the product help create naturally beautiful skin in a short period of time, but would also allow woman to save money on makeup to cover imperfections. The survey can also be coupled with the statement “beautiful skin tone creator”, which is placed in the center of the DreamTone bottle. If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product.
“They have ads of how you should dress and what you should look like and this and that, and then they say ‘but respect people for what they choose to be like.’ Okay so which do we do first?” said sixteen year old, Kelsey (“Media and Girls”). Women and girls aren’t fairly portrayed in the media they are classified by the littlest things like hair color, body size, and how smart they are. The media sends images of what the “perfect” girl should be like; an unfair image of women is portrayed in the media. There are a lot of different ways that women can be unfairly portrayed, such as in advertising, on T.V, and on social networks. Why can’t society just accept women and girls for who they are and what they look like?
What if they used healthy, more realistic women to advertise products and services? The mass media portrays the images of thin, flawless women all over magazines, television, billboards, and etc. For some women, the desire to look like that “perfect” model on the television or on that magazine article begins to consume their thoughts and diminish their self-confidence. As stated in the article Media Effects on Body Image: Examining Media Exposure in the Broader Context of the Internal and Other Social Factors by Vonderen and Kinnally, “This mediated thin-ideal is present in mainstream media, and mainstream media are a source women turn to for information about how to look” (41). As women continuously see these advertis... ... middle of paper ... ...en of “natural beauty”.
The scent of women It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women’s magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women.
The media has portrayed the “perfect body image” so successfully, that women’s self-image, self-esteem and even their health is affected. Looking at the media, it’s almost impossible to ignore the many images of thin, beautiful women. In many women’s magazines, nearly every other page is covered with an advertisement that displays a person with the “ideal body”, a slim figure, a happy face, and trendy or chic clothes. Most of the advertisements in magazines try to present models as realistic representations for consumers, particularly women, to compare themselves. Not only do magazines try to portray the “perfect image,” but also television advertisements try to achieve this representation of the perfect body.
The impossible-to-achieve standard of beauty causes pressure, body dissatisfaction, and eating disorders in women. Women can be pressured when it comes to the ideal image of beauty. Many women, especially in the media thinks they have control of their bodies and think that they are expressing themselves, when really they are not. Mary Kosut informs, “Younger generations of women have been socialized to embrace a more sexualized appearance as a form of empowerment . .
People, mainly teenage girls, look up to these figures which make them look down on themselves for not looking a certain way. So many girls get this idea of the “perfect” body from social media that is unrealistic and it causes negative effects on these girls. The media sets a body image in girls thoughts that make them want to look exactly like the women media focuses on but when they do
The reason why this advertisement was chosen is because of its irony. Victoria’s Secret is attempting to promote healthy bodies, and encouraging women to love the skin that they are in, which is contradicting to the image that is portrayed in the campaign. Advertisements intend to have very specific messages (Valenti, 2007). As individuals attempt to decode these messages, women get an idea of what the media believes beauty is, causing multimillion dollar industries due to lack of self esteem (Joey, 2003). Often times, magazines use images of youthful looking models to promote lingerie.