Essay On Apple Brand

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A Brand is basically a name, word, mark or icon which identifies a product or service of one provider and differentiates it from others. In other words, it provides easy acknowledgement of a seller’s merchandise. In today’s highly volatile market with cut throat competition, a brand is the most successful method adopted by a seller to make its prospects believe that his product is the only solution to their problems. A successful brand is a confirmation of the company’s ability to effectively satisfy the need of a consumer. Brand is the persona that helps identify a product or service.
Apple is the first name on my list of admired brands, a name which is today synonymous to creative innovation and sophistication in the world of consumer electronics, personal computers and software. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the year 1976, Apple has gone on to become one of the most successful corporations in the world. The invention of IPod media player revolutionized the way individuals listened to music. The famous Iphone started the trend of smartphones with internet connectivity along with digital music player. The much successful business model of a purchase store for software applications was also incepted by Apple. Mac line of computers and Ipad tablets are …show more content…

It is a German company which specializes in manufacturing sport shoes, apparels and accessories and the second largest sportswear manufacturer in the world. This multinational corporation is a key supplier of team kits to many international football teams. In the world of cricket Adidas manufactures kits are used by the team of England. Its products are also worn by the team of South Africa. One of the top basketball manufacturers in the world, Adidas has manufacturing basketball shoes for a fairly long time. They are also well known for their sports equipments used in golf, tennis, rugby, gymnastics and

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