Tesco's Objectives and Its Commitment to Customer Services
The different types of customers that the organisation has, they’re
needs, with regards to customer service.
How the organisation meets the needs of the different customers at the
same time as meeting its objectives.
How the organisation’s customer service policy makes sure that
consumer protection laws are met.
Improvements to customer service in the organisation to better meet
the needs of the customers and the requirement of consumer protection.
Describe the organisation, its objectives, and its commitment to
customer service.
The organisation I will be investigating for this unit is Tesco. The
company is part of a Tertiary sector, which provides services to the
consumers.
Tesco.
Tesco a leading food retailing company founded in 1924 by Sir Jack
Cohen who used gratuity from his Army service to start selling
groceries in London’s East End markets. Since the first store opened
in 1929 in Burnt Oak, Edgware, the company has grown and developed
responding to new opportunities and pioneering many innovations.
Brief organisational history.
The organisation was set – up with the aim of providing goods and
services to the public. Apart from Tesco opening new stores, in the
early days, the company also dealt with laws on resale Price
maintenance, which was introduced by trading stamps so as to reduce
the prices to its customers. Customers collected stamps as they
purchased their groceries and other items. When they collected enough
to fill a book, they were able to exchange the book for cash or other
gifts.
In 1995, Tesco broke new grounds in food retailing by introducing the
first customer loyalty card, which offered benefits to regular
shoppers whilst helping the company discover more about its customers’
needs.
By 1995, the company became the largest retailer in the UK and is now
market leader with over a 16.5% market share. In 1996, Tesco launched
customer assistants to make shopping easy for customers.
In 2001/2002, the company introduced customers’ champions in many
will have to make sure that they get enough profit to be able to open
This is where the item being sold has been given a kite mark from the british standards institite for being at a certain standard of quality.
Promoting Success of Sainsbury (A) Describe the business and its aims and objective Logo: Sainsbury's - making life taste better In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Sainsbury’s Supermarkets The business I have chosen to investigate is the large supermarket store called J Sainsbury’s; Sainsbury’s is one of the top supermarkets that you are able to buy products and services at a good quality. Sainsbury’s supermarkets were established in 1869 by John James and Mary Ann Sainsbury’s and is Britain’s longest standing major food retailer chain. Sainsbury’s is a very large supermarket and employs over 145,000 people of these 60% are part time and 40% are full time. 62% of all the employees they employ are women.
There are a variety of political factors affecting Tesco such as employment legislations. This means that the government urges retailers such as Tesco to provide a varied number of job opportunities. These opportunities includes job flexibility, lower paid jobs, higher paid job for those who are highly skilled and locally and centrally based jobs.
applied for is. To apply for a particular job, all that has to be done
Later, people used coins to pay for things. That was easier, because people knew how much the coins were worth.
withdraw money at the store and do not need to travel to the bank so
4.2 Analysis of Resources, Capabilities, and Core Competencies. Selecting a business strategy that details valuable resources and distinctive competencies, strategizing all resources and capabilities and ensuring they are all employed and exploited, and building and regenerating valuable resources and distinctive competencies is key. The analysis of resources, capabilities and core competencies describes the external environment, which is subject to change quickly. Based off this information, a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. Furthermore, resources and capabilities are the primary sources of profitability.
you get 5p per litre off your fuel’ and also ‘Buy one get one free’.
Customer service is critical to any business small or large corporation (SBA, n.d.) Customer service could be the best tool for a small business. The smaller the business the better customer service and customer interactions could make up the difference of the brand of a company. It is difficult for a small business to compete with the large businesses in the purchasing power and pricing of the merchandise. An American Express study revealed that 70 percent of consumers would be willing to pay more for good customer service. Customer service is critical to any business as good customer service could benefit with the more customers being happy and spending more money and doing advertisement for your company. The bad customer experience could
In today’s business industry, there are a number of management and external factors that each organisation has to deal with during day-to-day circumstances. These factors include topic areas such as technology, sustainability, leadership and management and the common environmental factors. On a global scale, every organisation will act differently which brings the number of competitive elements to rise. Within my essay I will discuss these issues in relation to Marks and Spencer, a major British multinational retailer. As a leading high street name, they specialise in the selling of clothing, home goods, and luxury food products making it a major competitor to other retailers.
According to Business Monitor International’s retail report of Croatia’s first quarter in 2014, Croatia’s retail market is looks very active and promising. With Croatia’s entrance to the European Union on July 1, 2013, many multinational companies have decided to take advantage of the growing economy of Croatia. Other European Union countries, like the Czech Republic, Slovakia, Hungary, Poland, and Turkey, have successfully welcomed TESCO. Expanding TESCO into the Croatian marketplace would have similar success and opportunities due to TESCO’s previous experiences in the region.
or alternatively it can be given out as a team. This is to ensure that
...ough quality or enough service, satisfaction will result. However, we have evidence to support that quality and service alone can not produce recurrent satisfaction. Satisfaction is a distinct and separate issue.
The invention of money was a major improvement in peoples’ lives. In the past, people usually had to travel all day to find the person who is willing to exchange their goods. In addition, the goods people want to exchange did not have the standard value of measurement. This led to unequal exchanges. Furthermore, it is not convenient to carry heavy goods from one place to another for an exchange. To solve these issues, money will be the only solution. Later, people tend to develop money from cowry shells to credit cards for the convenience and to improve their society.