Promoting Success of Sainsbury

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Promoting Success of Sainsbury (A) Describe the business and its aims and objective Logo: Sainsbury's - making life taste better In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services. Sainsbury’s Supermarkets The business I have chosen to investigate is the large supermarket store called J Sainsbury’s; Sainsbury’s is one of the top supermarkets that you are able to buy products and services at a good quality. Sainsbury’s supermarkets were established in 1869 by John James and Mary Ann Sainsbury’s and is Britain’s longest standing major food retailer chain. Sainsbury’s is a very large supermarket and employs over 145,000 people of these 60% are part time and 40% are full time. 62% of all the employees they employ are women. The supermarket now have many types of store where customers can get products from but a large supermarket will offer customers 34,000 products and over half are Sainsbury’s own brand including fresh produce form tomatoes to spinach. Logo: J Sainsbury plc In addition to a wide range of quality food and grocery products many stores offer bread baked while your shopping, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations. Because of many of these services Sainsbury’s supermarkets are able to serve over 11 million customers a week and as at March 2004 had 583 stores throughout the United Kingdom. Sainsbury’s bank Sainsbury’s over the years now have not just been in the area of providing food products but now have a Sainsbury’s bank which was opened for business on the 19th of February 1997, this was a joint venture between Sainsbury’s and the bank of Scotland this was a big achievement for Sainsbury’s because they were the first bank of the UK this was a good groundbreaking venture for Sainsbury’s to take because they were able to attract 2 million customer accounts. Sainsbury’s also now provide a range of affordable services including life and health cover, personal loans, savings accounts and travel insurance. In the year 2003 Sainsbury’s bank was named the best provider in the money direct awards. Sainsbury’s today Sainsbury has seen a change in customers requirements with organic food healthier foods and convenience food all being top... ... middle of paper ... ...nal and business objectives because Sainsbury’s will see positive correlations. If Sainsbury’s are able to achieve this more objectives can be met like delivering great services to customers The importance of the promotional aspect of the marketing mix is that the four ps are a means of communicating to the customer which is a very important tool without the promotional p it would cause a lot of problems and they will not be able to communicate products to their target audience in an effective way which will cause a decrease in sales and profits. By having the promotional p it will boost the image of Sainsbury’s which will allow more customers to know about the promotional campaign and the goings on of Sainsbury’s. It is also important that Sainsbury’s stick by their promise through their means of communicating so that they do not mislead customers into the wrong direction they will need to ensure that the availability of products are high standards and are the resources available at the right time and at the place also they will need also ensure that they keep their focus on their target market mix different target audience because this will get confusing.

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