Televangelism In America

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Religion has been a point of contention throughout America’s history, beginning as a refuge for the religiously persecuted to, in many ways becoming the persecutor. However, one thing has remained consistent is that America is considered by many to be a de facto Christian nation. This is due to these institutions’ intertwined histories and the strong parallels that can be drawn between Christian and American ideals. It is for these reasons that televangelism emerged and thrived for much of modern American history, and, subsequently, became a profound and concentrated embodiment of American values and ideals. However, the most compelling and relevant example of televangelism as the embodiment of American ideals and values is Joel Osteen, the …show more content…

According to its root word, “tele” meaning “at a distance” and evangelism, a Christian practice, televangelism is “the propagation of religion over the airwaves” and is founded on the evangelical principle that the gospel, or Christian doctrine, should be taught to others for the purpose of converting them to Christianity. This practice emerged in the early 20th century alongside the emergence of radio technology; however, due to the rudimentary and local nature of radio at this time, it is almost impossible to discern who was the first televangelist. The career of Father Charles Coughlin, a radio televangelist in the 1930s, proves the power that such religious figures have had since the very beginning. He amassed millions of listeners and was a controversial political figure of the era, so much so that by 1939 he was forced off the air for his anti-Semitic commentary. The power of such religious figures on a mass media platform that uses airwaves owned by the public and provided to broadcasters for free, brings up important issues regarding the separation of church and state, and the freedom of religion. These issues were addressed by the 1934 Communications Act, which established the electromagnetic spectrum as a national resource, and as such, the …show more content…

It emerged right alongside radio and as soon at television emerged as a viable medium, it made the transition with televangelists like Jack Wyrtzen, Percy Crawford, and Billy Graham. The evangelical denomination depends on technological evolution in order to fulfill its purpose of spreading the gospel. The most recent innovations that televangelists have ventured into are live streaming, via the internet and social media platforms, podcasts, which harken back it its radio origins. The position of televangelism within mass communication, has led to a transformation in religious careers, which, in part, has fostered the continuation of the industry. In commodifying religion by placing it on the airwaves where it amasses advertising revenue, as well as donations from viewers, ministerial careers have transitioned from a place of solely moral prestige to a place of moral and socioeconomic prestige. No longer is theology a career with modest earnings, its adoption of mass communication, has turned it into a multimillion dollar industry. Because religious leaders can now capitalize on their careers in a way that was previously impossible, the profession upholds the American promise of upward social mobility, through which prominent televangelists, Juanita Bynum, have been able to achieve much more than the average middle-class aspirations to become millionaires with congregations

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