Teenage magazines also include; style and fashion tips, celebrity gossip, real life stories, dating problems, boy pin-ups, quizzes, beauty care adverts and star signs. Many teenagers feel pressured into keeping up with the latest fashion ideas and season colours, but this can be very expensive. This can cause problems between ... ... middle of paper ... ... group. The teenage ideology is to be a rich and famous celebrity which is represented by Britney Spears. Many teenagers see her as a role model and would like to become her as they grow older.
In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell women’s perfume in order to appeal to the different types and personalities of today’s women. Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Clinique’s perfume lines is a very good example of this.
Advertising’s use of sexual imagery to promote products to children and teens is negatively affecting a generation. Models are usually 17 to 20 years old when they start to begin their careers as models. During these age, their appearance, faces and bodies, are still looking very young and fresh. Many big clothing companies use models who are very young to sell their products. For example, Calvin Klein and Abercrombie often use 17 to 19 year old models for their people’s attention getter.
Magazines offer many opportunities for teenagers to consider and investigate their sexuality. In particular, sexuality advices and stories in magazines enables teenagers to understand personal sexual issues or problems that they might be having in a healthier light. Post-feminism attitudes have become very popular in teenage magazines for both male and female readers, this is partly because prior to the feminism movement women were never seen as having much sexual desire for men and women generally didn’t feel comfortable expressing their sexual attributes or sexuality. I will be examining three studies in this essay all by the same author ‘Sue Jackson’ involving textual analyses of problem pages, interviews with magazine staff and focus groups with readers of the magazine (“Dear Girlfriend” 286). Each article examines letters written to the advice pages of an Australasian teen magazine Girlfriend in relation to sexual desire and sexual health problems.
COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society. Target Audience This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors.
Through advertising, these young women are encouraged to portray themselves as sweet and passive, but sexy and attractive. They are taught to be quiet and kind, but to compete with other girls for attention from boys. They hav... ... middle of paper ... ... supposed to be competing with other girls for attention from boys. Of course we don’t take all ads literally, but we have to remember that they add up and we are exposed to up to 1500 ads daily. The cultural messages that we are receiving from these ads do affect young women immensely.
Most teenagers thinking that celebrities are flawless expands their poor self-esteem, which may lead to depression, or in extreme cases, suicide. Pop-culture has positively influenced body image, also, by the Dove campaign, which sends women powerful messages to just be themselves and love their bodies. In today’s world, pop-culture has influenced body image both positively and negatively, by the media such as magazines, television, or music.
These companies spit out magazine covers plastered with girls’ idols daily. As if maintaining the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of makeup, however, body image is a pressing issue for girls. Ads and posters of skinny female models are everywhere. Young girls not only could be better but need to be better and feel forced to have the perfect physique. Girls are
When girls fail to do so, they can become depressed and have a lower self-esteem. However, most of the bodies of models and celebrities are difficult for the average person to attain. In fact, it is so hard that many celebrities have their bodies photoshopped to become slimmer and appear more beautiful. A research team from the Temple University conducted a study where they created a website called My Pop Studio. On the interactive website, teenage girls were asked to give themselves a makeover using makeup, different hairstyles, and physical attributes.
Despite her shortcomings as an adequate role model, Britney Spears has a tremendous amount of pre-teen fans, who are learning about beauty, sexuality and womanhood through her. It will be interesting to see how this generation of girls will contribute to the feminist movement as they grow older. Works Cited Douglas, Susan. "Why The Shirelles Mattered." From Reading Women's Lives, edited by Cayo Gamber.