Tattoos In The Media

People might think that TV shows, magazines, and advertisements do not change their perspective about tattoos, but it does; whether it changes their mind about tattoos in a positive or negative way. According to Soules, consumers are more likely to be easily persuaded by people they know or like. Advertisers are aware that they can convince audiences to buy their products, watch their shows, or read their magazines by using people that their audience is familiar with, hence why they use celebrities on their TV shows, magazine covers and well known figures, like movie characters, in advertisements. Audiences watching LA Ink or INK MASTER or reading Inked can more likely be persuaded to get a tattoo because they see their favorite celebrities doing it, or praising tattoos. By associating tattoos with reality TV shows, and having praised celebrities on the shows and magazines, audiences can easily feel like they relate to the famous people and could find that they can relate to them more if they too get a tattoo. Seeing celebrities and brands, through advertisements,

Famous figures praise tattoos by appearing on reality shows based on tattoos, which deceives audiences and manipulates them into changing their view on tattoos because celebrities they like promote tattoos. Slanting is another method used by the media, in advertisements, to trick consumers into buying their products. Tattoos are used in advertisements, along with slanting, to drive the attention of consumers instead of focusing on the product itself. The media glorifies tattoos but they still continue to be negatively seen in society, which affect the lives of people who have them. As the popularity of tattoos continues to increase, the media continues to use them to appeal to society, but them to benefit only themselves, deceiving society into changing their perspective on