Swot Analysis Of Whole Foods

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Whole foods net revenue has been increasing over the years. In 2007, Whole foods revenue is of 6.6 billion. In 2011, it increased to 10.1 billion. And it estimates 20 billion in 2016 as it represents 11.22% of annual year over year growth. Whole foods have double digit revenue growth for 25 years and the company recorded 7 953 million during the financial year of September 2008 which is an increase of 20.7% over 2007.
Commitment:
Whole foods have a commitment to sell high quality of natural and organic products. So, customers are attracted to their products for their quality. They have a good image in the public. They provide good customer service. And their reputation of selling all the organic, locally grown, healthy foods in the world wide makes them more attractive to their customers.

WEAKNESSES
Weak International Operations:
Most of the Whole food stores are in United States comparing to Canada and United Kingdom. They are roughly single digit number stores in UK and Canada out of 362 stores. As large majority of the stores located in United States, if any economic downfall will affect the business.
Pricing:
One of the Whole food’s weakness is pricing. They are also known as Whole Pay check because some of their products are very high priced comparing to other grocery stores.
Product recalls affect brand image:
Recalling the recurrent products will affect the brand image of Whole foods. In past few years, there are many cases of recalling the products they were selling. They recalled products owing to contamination and it resulted in low customer loyalty and brand. So, recalling the products will cause negative effects.
Rental Expenses:
Whole food’s rental expenses are high and it affects the business. It can include ...

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... may not want to spend too much on products other than veggies and fruits. It should start a rewards program for regular customers that may help sales more.
As any industry, the store faces tough competition from similar setting stores like Kroger’s, Trader Joes, HEB. Any changes to organic foods regulations may increase customer spending which is a threat to the company. The company may also be investing more than it should when it purchases stores in loss and rebrands them as Whole Foods Market.
There is always room for improvement so here are some recommendations for the company. One of them is to have a reward program for the regular customers that will help boost sales. Another is to increase private labels to attract more people who are in the middle class household. The company can also work on increasing brand awareness and its marketing strategy.

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