Thesis
Newell Rubbermaid has a proven track record of success due to a combination of strong financial performance, key operating systems and efficiencies, and a desire to focus on the consumer's needs, all while allowing the organization to grow through innovation for future years.
Introduction
With a vastly diversified portfolio of consumer goods, Newell Rubbermaid is able to outlast their competition in nearly every sector they enter. Due to unique and effective marketing strategies, Newell Rubbermaid is able to gain brand recognition in nearly every product that gets put on shelves of large retailers. Not only is Newell succeeding externally, but also internally, where the company is growing exceptionally well through the Growth Game Plan (Exhibit A) that CEO Mike Polk (2011) uses as a key competitive advantage. In only four short years, Polk has been able to bring all the brands in Newell's portfolio together under one roof, allowing for cross-functional teams to grow ideas and expedite innovation. It is through this innovation
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A corporation, according Understanding Business, is "a state-chartered legal entity with authority to act and have liability separate from its owners, its shareholders" (Nickels 2013, 123). An advantage that is explained in Nickels' text is the "ability to raise more money for investment" (Nickels 2013, 123). This is extremely pertinent to Newell Rubbermaid because it is an organization that thrives on innovation, and there needs to be access to enough capital to bring many of the new, creative ideas, into the marketplace in mass quantities. Secondly, the "ease of ownership change" is extremely important to Newell Rubbermaid due to the financial crisis in 2009, when the ownership of Newell Rubbermaid had changed hands between a variety of institutional investors, showing just how easily the ownership of a large corporation can be transferred (Nickels 2013,
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Hobby Lobby Stores, Inc., formerly called Hobby Lobby Creative Centers and is a private for-profit, closely held corporation which owns a chain of American arts and craft stores that are managed by corporate employees. The company headquarters is in Oklahoma City, Oklahoma.
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WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.
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The Ivy Guide is a translating device that attaches to writing instruments. By simply pressing a button and underlining a word, the device scans and projects the translation onto the paper. It is a lightweight, simple-to-use piece of technology that will aid in the learning of foreign languages.
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