Swot Analysis Of Mcdonalds

McDonalds (MCD)

Founded in Illinois in 1955 April 15. Founded by Ray Kroc. The current CEO of McDonalds is Steve Easterbrook as of 2015. The past subsidiaries of McDonalds are Donatos Pizza (until 2003), Chipotle Mexican Grill (until 2006), Pret A Manger (Until 2008), Redbox (Until 2009), Aroma (1999-2002), Boston Market (2000-2007). The current subsidiaries of McDonalds are Krispy Kreme (2010+), Au Bon Pain (2010+), Bakers Oven (2010+), Londis (2011+), Millies Cookies (2011+), Café Giardino (2011+), Martin McColl (2012+), Threshers (2012+), Dairy Queen (2012+), and SPAR (2012+). The corporation of McDonalds competes in the industry of Fast Food Restaurants. The chief competitors of McDonalds are Burger King, Wendy’s, Taco Bell, KFC, and

There is a huge list of products but I will provide a dumbed-up version. They provide beef burgers such as the Big Mac and McDouble, they provide chicken such as the McChicken and Snack Wrap, they provide fish such as the Filet-o-Fish, they provide pork such as the McRib, they provide beverages such as soda pop and coffee, and lastly they provide desserts such as ice cream and milkshakes. The corporation of McDonalds employs 420,000 people. Lastly, the company’s net worth is 96.06 billion

The years increase from left to right. As shown in the diagram McDonalds in 2011 has a net income of 5.5 billion dollars, which is very high. In 2012 McDonalds’ net income decreased and went to 5.46 billion dollars. There was a huge leap from 2012 to 2013 because the new net income was now 5.59 billion dollars in 2013. The years of 2014 and 2015 were fairly bad because they decreased about a billion dollars from 2013. In 2014 the net income was 4.76 billion dollars. It then decreased to 4.53 billion dollars in 2015. During this 5 year span the corporation of McDonalds constantly had a profit of several billion dollars. Yes, the corporation of McDonalds does pay dividends. From the year of 2000 the corporation of McDonalds has paid 44 dividends. The current dividend is $0.94. The last dividend was paid on September 16,