Swot Analysis Of Chick-Fil-A

610 Words2 Pages

Founded by S. Truett Cathy in the Atlanta suburb Hapeville, Chick-fil-A is a Southern restaurant by all means as its origin is in the South. But to qualify the eatery as authentically Southern, one has to examine more than just origin or where the founder was from. The late Truett Cathy, founder of Chick-fil-A, said “We should be about more than just selling chicken. We should be a part of our customers’ lives and the communities in which we serve.” This ideal, and those like it, is what illustrates Chick-fil-A’s Southern identity. This particular restaurant presents itself as authentically Southern in how it never compromises family, provides a certain “Southern hospitality” not many other places do, and holds onto Bible Belt values in trying …show more content…

It is one of the largest family-owned businesses in the country. The company’s website has a whole section dedicated to just the Cathy family and the next generation. So it is an important element to Chick-fil-A’s identity to keep the chain a family business. There is something to be said about the Southern familial unit. In the South, fertility is higher, divorce rates are lower, and family status is just as important as social status (more than likely because in the South, the family circle is the social circle). Chick-fil-A has proven itself to be authentically Southern through family values for 72 …show more content…

The South is notorious for its hardcore bible thumpers and the fire-and-brimstone fearing man. There is a plaque in Chick-fil-A’s Support Center in Atlanta that says its mission is to “glorify God.” Cathy said, “you don't have to be a Christian to work at Chick-fil-A... we ask you to base your business on Biblical principles because they work.” From this mission to every location being closed on Sunday, even during the 1996 Olympic Games held in Atlanta, GA, the Cathy family continues to run Chick-fil-A through the Christian lens that Truett wanted. Bringing religion into everything that one does is not necessarily inherently Southern, but it certainly is a moral that Southerners hold close to their

Show More
Related

  • Chick-Fil-A Excellence In Customer Service

    1905 Words  | 4 Pages

    According to Chick-Fil-A’s website the process to own a franchise is lengthy and rigorous. Chick-fil-A: Franchise Application Information. (n.d.) “At Chick-fil-A, we believe that our success in a community is tied directly to the caliber of the individual fra...

    Read More

  • Chick-Fil A: An Evaluation Of Chick-Fil-A Evaluation

    1081 Words  | 3 Pages

    The biggest downfall of Chick-fil-A is the fact that on Sundays they are never open. Chick-fil-A is family owned restaurant built on Christian beliefs that discontinues all business operations on Sundays. Others suggests that the fact that Chick-fil-A reserves a day out of the week for religious purposes over the temptations of monetary value is rare in the food industry and therefore is highly respected. Chick-fil-A has maintained its moral values that people have learned to appreciate, even though some groups boycott the practice. Chick-fil-A continues to dominate sales beyond other fast-food restaurants even while only operating 6 days a week. Chick-fil-A chicken is so great tasting that they have had record breaking sales. According to Business Insider, Peterson H. argued that “The fried chicken chain generates more revenue per restaurant than any other fast food chain in the US,” (Peterson, 2015). Chick-fil-A food chain has even surpassed the sales of KFC and

    Read More

  • Chick Fil A Marketing Strategy

    895 Words  | 2 Pages

    It is interesting to see however that Chick-fil-A does support a few organizations that do not support the “traditional” definition of marriage. For this exact reason some locations do not allow Chick-fil-A to build restaurants at their location. A particular area that has been debated in the past is college campuses. For example, fairly recently a college located in California did not allow a Chick-fil-A to be built on their campus because they did not agree with the beliefs of Chick-fil-A. However, a college in New York did allow a Chick-fil-A to be built on their campus even though they also do not agree with Chick-fil-A’s marriage beliefs. It is interesting to note that Chick-fil-A has more recently moved away being involved with different locations that support traditional marriage beliefs. It will be interesting to see if this affects the company’s overall success in the future.

    Read More

  • Ethical and Socially Responsive Business: Chick-Fil-A

    1287 Words  | 3 Pages

    ...ew from Chick-fil-A founder Truett Cathy's desire to "shape winners" by helping young people succeed in life. Today, the foundation provides several programs focused on creating strong youth through leadership programs and supporting families and enriching marriages (O'Connor).

    Read More

  • SWOT Analysis: Chipotle Mexican Grill

    808 Words  | 2 Pages

    A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?

    Read More

  • Business Analysis: Chick Fil A

    2103 Words  | 5 Pages

    Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.

    Read More

  • Situational Analysis - Chick-fil-a

    1670 Words  | 4 Pages

    Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.

    Read More

  • Antoine's

    632 Words  | 2 Pages

    Creole and Cajun cuisine has been around since the mid 1800’s.[] The best place to trace its origin is New Orleans, Louisiana. The Cajun and Creole recipes are influenced by: French, Spanish, German, African and Italian contributions.[] New Orleans is a place where people live to eat and the living is easy going. Dinning is part of New Orleans culture and you are sure to find a place to find food love. In present day, New Orleans’ menus vary from corner to corner. There is so much to choose from, it is hard to believe that any restaurant could have survived all these years. However, there is one restaurant that has been with New Orleans since the beginning of its exquisite cuisines. Antoine’s a family owned Creole-French restaurant that has had over 174 years of success in the city.[] As we look into the history of Antoine’s, we will discover what is it about this place that keeps customers coming back.

    Read More

  • Analysis Of Chick Fil A 's Franchise Opportunity

    1176 Words  | 3 Pages

    As my wife and I were pondering about how to meet our financial goals, we started thinking about which businesses we would love to be a part of and Chick-fil-a stood out way above any other. So I told my wife that I would look into Chick-fil-a’s franchise opportunity and I went to the website and learned some more about the company and saw that it would be a great company to be a part of. Especially after finding out the cost to startup. We don 't believe a person should go into great amount of debt to start a business. After letting my wife know what I found, we decided to start the application process online.

    Read More

  • Chick-Fil-A Organizational Structure

    1981 Words  | 4 Pages

    He first focused on recruiting for the culture and how it is important for Chick-fil-A to select not only the best talent, but the best fit for the company. Chick-fil-A processes their selection based off of three C’s: character, competency, and chemistry. Kruse then focuses on how Chick-fil-A nurtures the talent that they have selected by telling them the truth when it comes to performance, expectations, and other things of that sort. The final point is about how Chick-fil-A engages their guests in their unique culture. Kruse (2015) states that Chick-fil-A wants customers and any guest that walks through the restaurant’s doors to be “treated with honor, dignity, and

    Read More

  • Chick Fil A Theory

    1219 Words  | 3 Pages

    Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company. Chick Fil A’s corporate purpose is “To glorify God by being a Faithful Steward of

    Read More

  • Barbecue in the South

    589 Words  | 2 Pages

    On a humid afternoon in Georgia as you peacefully rock in your rocking chair you are approached with the irresistible scent of fresh barbecue, and sweet hickory chips. As the scent lingers on, you can’t help but crave a plate of this comfort food. To those in America, this is known as Barbecue. Barbecue has been a staple food of the south for as long as anyone can recall. Not only does barbecue taste good but it helps bring people together to enjoy a special occasion or to just have dinner together. In this essay I will give a general definition of barbecue, tell a brief history on it, discuss the various styles of it, and explain why it’s so popular in the South.

    Read More

  • Swot Analysis Of Burger Food

    1467 Words  | 3 Pages

    A burger also called hamburger is a sandwich consist of cooked patties of ground beef placed inside a sliced bun. Traditionally, the slice of cheese is placed on top of the meat patty, but the burger can include many variations in structure, ingredients, and composition and the ordinary burger uses bun.

    Read More

  • Kfc Essay

    1305 Words  | 3 Pages

    a) Economic: KFC Holdings (Malaysia) Bhd is currently the market leader in the fast-food industry of Malaysia. The company has developed a rigorous marketing strategy and marketing plan to retain its market share. Company has developed a marketing strategy and marketing plan to maintain the tight market. One of them is via development of products.

    Read More

  • An Introduction Of KFC

    1082 Words  | 3 Pages

    The first Kentucky Fried Chicken restaurants in Malaysia was opened in 1973 and it is located on Jalan Tunku Abdul Rahman. And today, there are more than 390 Kentucky Fried Chicken Restaurants throughout Malaysia and it is still growing. In fact, Malaysia has allready developed a individual Malaysian personality of its own. It has captured a 44% of market shares in Malaysia. The character of KFC, Chicky and Friends has bring a lot of pleasure and fun to all kids. The Chicky Hour was broadcasted by TV3 on every Saturday morning at TV3.

    Read More

More about Swot Analysis Of Chick-Fil-A

Open Document