Stuart Greenburg Case Summary

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Stuart Greenburg, a seller of luxury furs, never had to worry about the sales in the winter because it always just got cold in December. Now their sales have dropped 30 percent this month due to it being so warm. The items that were being sold were items like vests and raincoats, more tailored around fashion, instead of warmth. They now have to check the weather forecast to see what things are going to be like. Retailers say that the weather is affecting the amount of business that they do. The shoppers are not buying the coats and boots because of the 60-degree weather we have been having in the East Coast. Macy’s has already decided that they will need to put major discounts on items in order for them to sell. J.Crew has lost $760 million

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