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Strategic management case study analysis
The concept and theory of strategic planning
The concept and theory of strategic planning
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Case Study Memorandum
To:
From:
Date:
Subject: Strategy for Detroit plant
Executive Summary
To develop a strategy for WMC’s Detroit plant that is no longer viable because of underinvestment, labor issues and product-process mismatch. This has lead to negative return on assets, high burden rate (6.00) and low sales figures. The report investigates the issues causing the situation. A recommendation to address the Detroit plant will be made based on the findings.
Issue Analysis
Detroit Plant Environment
Detroit’s production is unique when compared to other Wriston plants. Runs are typically low volume, involve higher set up time than run time and vary significantly due to the sheer volume of different product lines, families and models. Traditionally Capital investment has lagged in Detroit and the equipment is out dated and inefficient resulting in higher maintenance costs. Built in an ad-hoc manner, the layout of the Detroit plant is piecemeal; production typically required complex flows. Thus, the environment has contributed to poorly motivated workforce. Bad labor habits are rampant including high absenteeism on weekdays and high turnover.
Financial Practices
WMC’s accounting practices incorrectly attribute fixed manufacturing costs to the three Detroit groups in a proportional manner, leading to Group 3’s lack of profitability. Discontinuation of Group 3 pushes a greater percentage of the fixed costs to the other groups impacting their ability to be profitable. Additionally, WMC does not consider the degree to which production at the Detroit plant contributes to the operations and profitability of the other plants. Presently, each plant is accounted for individually. WMC should reevaluate and consider the...
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Appendix 1 Detroit Burden Rates
Detroit Burden Rates Group 1 Group2 Group3
Variable Burden Rate 2.12 2.13 2.128
Total Burden Rate 8.596 7.139 4.653
Appendix 2 ROA% Vs Burden Rate
Plant ROA% Burden Rate
Sandusky, Ohio 29 3.58
Essex, Canada 18 5.3
Detroit, Michigan -7 6
Saginaw, Michigan (2) 48 4.1
Lima, Ohio (1) -12 5.05
Lebanon, Pennsylvania 37 2.64
Tiffin, Ohio 30 3.5
Fremont, Ohio 36 3.65
Lancaster, Ohio NA NA
Maysville, Kentucky 26 2.35
1. The company should assess the processes of the Lima plant to better understand, and then implement improvements, to address the negative ROA and low sales of that plant.
2. As Saginaw plant handles 10 product families and 110 product models, introduction of Flexible manufacturing system will be beneficial there. This will address the high variability and reduce the overhead costs.
Rocket-Blast, LLC, a beverage maker, has seen its profit margins reduced which presents a real problem for the company going forward (Precord & Macdonald, nd). Management has decided that operating costs must be reduced in order to increase profit margins to
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Organizations face massive challenges in attracting and retaining a high-quality and productive workforce. Companies are continually looking for new ways to keep their employees satisfied at all levels in order to harness greater productivity and ideas from people while keeping them motivated and happy. One real challenge examined earlier is the need to transform General Motors to be a much more productive and fully utilized organization by examining the hourly workforce. This is a great change from the traditional "us versus them" mentality of the past between management and the union.
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In the essay, "Making It in America," author Adam Davidson describes the current conditions for the average workers in American factories and how they have changed. He describes his findings on the changes in manufacturing since the late 1900s, early 2000s: "Factories have replaced millions of workers with machines" (Davidson 318). To elaborate on the situation more thoroughly, he tells the story of a few workers in a Greenville, South Carolina factory. Davidson’s approach of using average people to tell his story is effective in pulling on a person’s sympathy and empathy. Also, using personal research rather than someone else’s statistics to support his claims makes his argument more valid.
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“We run to grab the wheeled carts...We run past each other and if we say something, we say it as we keep moving” (McClelland 400). A practically inhuman speed is expected from the workers, forcing them to rush from place to place. They do not have time to spare for walking. They are even deprived of socialization, which is essential to human satisfaction, due to a lack of time. There is not a moment of peace as long as they are clocked-in, no matter how hard or long they work. Enjoyment is impossible, and no effort is made to reduce the highly stressful environment of the workers. The company shows no concern for its workers’ mental well being.
This report comprises of the explanation of two different companies working in different market fields, the two companies I’ve chosen are Primark and Samsung I am going to write about the influence of the 4vs which are the volume of output, variation in demand for output, visibility of production, and variety of output. I am also going to look at the performance objectives in each of the companies. Example, for a given year and how they are able to reach their objectives, and also the effect on the cost efficiency of the operations.
Detroit was once the mecca for workers pursuing the American dream. In the early 1900’s an innovative inventor named Henry Ford brought mass production of the automobile to this area, turning Detroit into a beacon of opportunity and economic success for many. This Automotive Industry has been at the base of Detroit’s economy for decades; however, it’s not like it once was. During the 20th century the auto industry had many high and lows. Many factors lead to the recent downturn of this industry that led to mass layoffs and displaced workers, which had a negative impact on Detroit, as well as the United States economy.
Through Dupont analysis, we have been able to see the specific strengths and weaknesses of BMW and Audi’s management. BMW’s lower profit margin and asset turnover indicate less efficient cost management and asset management. Their debt multiplier indicates that they’re taking advantage of debt, but the benefit of this isn’t realized because of their problems with cost and asset management. Due to Audi’s more efficient use of their assets, and better cost efficiency, it can be said that their management has performed better than BMW’s over the past year.
Producing goods or services are dictated not by employees but by their employers. If profits exist, employers are the ones that benefit more so than the regular worker. “Even when working people experience absolute gains in their standard of living, their position, relative to that of capitalists, deteriorates.” (Rinehart, Pg. 14). The rich get richer and the poor get poorer. Hard work wears down the employee leaving them frustrated in their spare time. Workers are estranged from the products they produce. At the end of the day, they get paid for a day’s work but they have no control over the final product that was produced or sold. To them, productivity does not equal satisfaction. The products are left behind for the employer to sell and make a profit. In discussions with many relatives and friends that have worked on an assembly line, they knew they would not be ...
McCormack, Richard. "The Plight of American Manufacturing." The American Prospect. The American Prospect, Inc, 21 Dec. 2009. Web. 28 Sept. 2011. .
Today, mass production still reigns supreme. Products move along an assembly line much the same way, being assembled in a formulaic manner by unskilled workers. Modern businesses have developed strategic operations in order to provide higher volumes with more customer choice, such as mass