Weight Watchers Three Year Plan
For the final assignment, I am going to propose a three-year plan to expand the iconic weight loss company of Weight Watchers, to gain new and younger clientele. The plan will include a brief synopsis of the company, a SWOT analysis, and three plans that will be essential to the strategic plan to attract new members. Although Weight Watchers, has been successful for over 50 years the available number of quick diets has made the market over saturated and caused Weight Watchers to have a declining presence in the market. Without this three year stregatic plan to attract new members the company may be forced to sell off its assets and close its doors.
Weight Watchers International is an American company that
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Before the information age, members would go join to learn how to make healthy food choices and which type of exercise would yield the best results, but now everything is available online. Weight Watchers is trying to operate in a red ocean, the market is simply flooded, and consumers have so many choices that are free, that many potential clients chose to skip the support system offered by Weight Watchers and use the free online apps. In order to attract new customers, a new plan has to be developed, and the first step in developing a strategic plan is to do a SWOT analysis. This is a critical step to finding out what the company does great, poorly, where to look for opportunities and to learn what are the major threats to the company. The next few paragraphs are the SWOT analysis that I …show more content…
The first thing that comes to mind is a strong brand recognition. The Weight Watchers name has been around for 50 years; it is very recognizable and trusted, the company produces products such as, restaurant guides with SmartPoints values, nutrition bars, snacks, sexercise DVDs, and cookbooks all keeping true to the companies motto of promoting healthy choices. Another strength is the company’s ability to advertise and promote their products effectively. In October 2015, Opera Winfrey bought 10% stake in the company as well as a place on the board of the company, this drove a significant jump in stock market value as seen on the chart above. The massive following of Opera Winfrey brings to the company sent the stock up from $6.79 on October 16 to $15.75 on the 23rd, and it continued to climb to close at $26.28 on 4 December 2015 (www.marketwatch.com). The company 's stock had lost nearly 73% of its value in 2015, seeing an all-time low of $4.00 on 31 July (Bomey, 2015); the news of Winfrey 's investment being publicized had a very positive effect on the company.
The main weakness for the company is the product that it sells is becoming obsolete; the idea of healthy eating is no longer a new concept. Even the FDA had mandated that nutrition labeling is placed on all foods as well as labeling for food consumed at chain restaurants and similar retail food establishments, to provide the consumer
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
The key issues facing the client are that; firstly; the business is focusing all of its energy onto the youth market and not attracting business and sales from the older demographic that in years to come will be a massive market, which is as yet untapped. This may be due to the fact that one of the client's main aim is to "help provide children with healthier food" (GMID 2007). Secondly; the client has not fully taken into account the changing lifestyles of people and their demands, emerging markets within the health drinks market such as health snacks have not been considered by the client and must be if they wish to expand their business and move away from being known as a one product business.
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
By the end of 1998 though, there was evidence of a crisis occurring. Customers and media pulled together to assist senior management partake in an internal audit to identify the problems and see if they could come to a solution. The purpose of this assignment is to construct a SWOT analysis, highlighting each of the strengths, weaknesses, opportunities and threats that were highlighted in the internal audit. The SWOT analysis is contained within the marketing plan and is the third step in the marketing planning process, coming after the Marketing audit and before any assumptions. (Joisce, Ted (2002), Marketing Planning Lecture Notes – 14/10/02, Mission, Objectives, Strategy, Tactics)
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.
America’s food source has altered drastically in the last century and so has the health of many. Americans used to thrive on natural foods for nutritional value, now Americans thrive on processed and manufactured food for just for convenience. Food companies have changed the very way we view nutrition. They have taken chemistry to a whole new level and added what they want it to what we now call food even if that harms our bodies in the long run. Food companies have also caused many hard working farmers to lose their jobs. These food companies have lost insight as to what is truly important in a food product and don’t care if that means taking someone else’s job.
Focusing on the well being of the customers should be the main focus of any major company, especially fast food companies. By reducing the amount of unhealthy choices for children and replacing them with nutritional foods, the nation’s youth will benefit.
Take a second to understand why fast food firms choose to sell products that are unhealthy. Their unhealthy products are in a high demand in the food market; in fact, they are simply giving us what we demand for. Most firms have started putting food labels on their menus so there is no room for excuse when making the right food choices. Nobody is forcing us to eat a whole box of Krispy crème donuts or a super-size meal at McDonalds. I believe that we are always looking for shortcuts in life and now we can anticipate there is a shortcut in what we put into our bodies. So we are consistently after things that are cheap, fast and affordable. Who better to attend to our needs than the fast food industry?
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
More and More people are becoming concerned about what they eat, especially if they consume food products that are manufactured in food industries. However, it is hard to know what exactly you are consuming if food industries provide false nutrition content and mislead consumers by placing false advertisements on the packaging. When a company produces a product that contains misleading label, consumers are not receiving complete information about the food they are eating which could lead to health issues including allergies and problems with diabetes.
Companies all over the world varies but yet shares a common challenge, that is to solve problem not only effectively and efficiently but also creatively. The P-O-L-C framework which stands for Planning, Organising, Leading and Controlling plays a major role in both the company’s survivability and success. The SWOT analysis looks at both internal and external factors that can affect the Starbucks’s performance. The purpose of this report is to define and analyse how Starbucks respond and should have respond to the change of its external environment on the cofee market,This report will also identify and disscuss how The P-O-L-C framework and can help starbucks to compete and reduce the loss of their failing peformance in the Australian market and how SWOT analysis helps to define some externalities that can be a threat to Starbucks.
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
They need extraordinary flavors that can make anybody come back for seconds and also cut the production expense in half. To do so, they must use the cheapest ingredients such as corn, sugar, and salt. These ingredients add flavor to the food , but they contain calories that leads to health problems such as high blood pressure and diabetes. The companies don’t care about nutrition, because the consumers prefer taste over the bland low-calorie version of the foods. In the article Extraordinary Science , Stephen Sanger, CEO of Yoplait Yogurt company said ,“Don’t talk to me about Nutrition...” he continues, "Talk to me about taste, and if this stuff tastes better, don 't run around trying to sell stuff that doesn 't taste good."(Moss 4)
Scientists are attempting to persuade these companies, such as Nestle, Coca-Cola, Frito Lays, Pillsbury, etc. to discuss new ingredients that are healthier or decrease the amount of each ingredient in their products. Also, scientist want these companies to place warning labels on each package that contain high amounts of sodium and sugar. Food, nutrition and obesity all contribute to one another. All across the world, people are too busy to really sit down and think about what they are consuming into their bodies and how it affects them. Parents are ignoring the facts about proper nutrition for growing children and instead making quick trips to fast food restaurants when they are too busy to create a healthy meal for their children. Unfortunately, my views on food, nutrition, and obesity in America differ from the views that these authors have, but some of my opinions and theirs are