State Farm Memo

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Recommended: Ethics and direct marketing

The purpose of this memo is to present my impressions about the State Farm® Insurance commercial called “Jingle 2.0 shopping.” (State Farm Insurance) Summary In general, the professional look and feel of the commercial is very appealing when compared to competitors. The informal approach and comedic theme is pleasant for most people. However, when seriously analyzed the commercial techniques may be unethical, and even unfair to other companies in the insurance market. Discussion State Farm® Insurance has a strong media presence. I believe that virtually everyone has seen and remember at least one of the funny State Farm® commercials, either on regular TV or through online media services that support videos, including YouTube, Facebook, and others. Although the commercials are humorous, when someone needs to contact or file a claim with their insurance company, the situation is serious. Therefore, how the company is presenting its name should be seriously taken into consideration, and its underlying message should be argued. …show more content…

After all, TV is part of most people’s leisure time. State Farm® Insurance commercials can also be entertaining, including the commercial called “Jingle 2.0 shopping” which is publically available on YouTube through State Farm® official channel. During the short commercial, two ladies are shopping, both of them finds something they like, and one says, “Like a good neighbor, State Farm® is there.” Almost instantly, “Anthony” appears and the lady asks about her discount. “About 150,” Anthony replied. Later, the second lady says, “I don’t have State Farm®, but insurance find me money.” Again, almost instantly, an elder man appears and say, “I got you a

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