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Starbucks

explanatory Essay
1995 words
1995 words
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Starbucks is the most well-known coffee corporation in the world and the largest coffeehouse company. Although founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl on March 30, 1971, Starbucks was really made famous by a man named Howard Schultz.
Howard Schultz was born in Brooklyn, New York, on July 19, 1953. He attended Northern Michigan University on a football scholarship and graduated with a bachelor’s degree in communications. Schultz first discovered Starbucks when he was working as an appliance salesman at Hammerplast, a company that sold European coffee makers and coffee beans in the United States. He realized in the early 1980s that a small company in Seattle, Washington, was purchasing the bulk of Hammerplast stock - more, even, than Macy’s.
When the number of sales to Starbucks increased more and more each year despite the small number of stores, Schultz said to himself, “I gotta go to Seattle.” Howard Schultz can still remember the day when he first walked into Starbucks - which was then called Starbucks Coffee Tea and Spice Company - in 1981 at Pike Place Market, when it had only been around for ten years. He recognized his college buddies, Jerry Baldwin and Gordon Bowker, and their neighbor, Zev Siegl, immediately.
After tasting Starbucks coffee, Schultz admitted that he had “never had a good cup of coffee” before he had tasted Starbucks. Only a year later, in 1982, Schultz was hired as the director of retail operations for Starbucks.
Starbucks at the time did not typically sell coffee drinks. Beans and coffee makers were their forte. In 1983, Schultz traveled to Milan, Italy, where he was struck by the numerous coffee bars. He saw “not only the romance of coffee . . . but a sense of community” in these c...

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...he adult human’s stomach capacity is nine hundred milliliters.
6. In just 2010, Starbucks had 137,000 employees, or as they like to call them, partners. This is twice the population of Greenland.
7. The average Starbucks customer goes to Starbucks at least six times a month, while a very loyal 20 percent go there sixteen times a month.
8. At $300 million, Starbucks spends more money on health insurance for its employees than it does on coffee beans.
9. A Starbucks grande coffee contains 320 milligrams of caffeine, which is over four times the caffeine in a can of Red Bull.
Starbucks Corporation is a clearly thriving, popular, and cosmopolitan business. It is widely known throughout the world, and only continues to grow. Being the most well known coffee corporation in the world, Starbucks is a very influential part of the lives of Americans today.

In this essay, the author

  • Explains that they apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of their coffee.
  • Explains that starbucks was founded by jerry baldwin, gordon bowker, and zev siegl on march 30, 1971.
  • Explains that starbucks' mission statement is to inspire and nurture the human spirit — conducting their business ethically and striving to do the right thing are a vital part of the company.
  • Explains how howard schultz resigned from the ceo position at starbucks in 2000. he appointed orio smith to this position and to the position of president of the company.
  • Explains that starbucks coffee was removed from the company's logo in 2011, leaving only the picture of the mermaid. schultz struck a deal with green mountain coffee roasters to distribute starbucks coffees and teas for keurig single-serving systems.
  • Explains that there are more sizes of coffee than those listed on the menu. the trenta size at starbucks is larger than the capacity of the average human's stomach at 916 milliliters.
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