Starbucks opens its first store in 1971 in Seattle. WA. From the very beginning it offered the coffee on highest standards to please customers. In year 1982 today’s CEO Howard Schultz joined Starbucks as a director of retail operations and marketing. Since that time the company started to grow rapidly. In just few years of operations more stores have been opened expanding a business around the country and around the world. Now, Starbucks has nearly 20,000 stores in 60 countries and it still growing opening more and more stores and moving into new countries. But the corporation is not only selling a coffee. When the company became more powerful and more valuable, Howard Schultz along with other board members and a president, started to get involved in all kinds of programs to make better coffee, but also to make the world better. These days a company recognizes itself as a part of the neighborhood it operates within.
Starbucks mission statement states: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” The corporation focus on the local communities and takes a proactive strategy to be a part of their lives. According to the Starbucks’ principles, every single store is a part of a community and it is a responsibility to live in a good relations with everyone. Instead of looking for an opportunities to expand in the most profitable places, it would rather be invited to do business in particular areas. Also, the company principle states that the business can take the lead in changing and helping in improving the society around. It is going to be a force pushing everyone ahead.
Diversity and Inclusion
For Starbucks diversity and inclusion is extremely impo...
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