Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change. They call their corporate offices “a support centre” for some reasons. They try to make everything they do there to support their retail store partners and make an impact on the communities they serve. They have a research and development team of over 200 people which are responsible for the science behind their great products. They are the innovators of delicious beverages and brewing equipments.
Case Summary In 1971, three academics, Jerry Baldwin, Zev Sigler, and Gordon Bowker, opened Starbucks Coffee, Team, and Spice in Seattle, Washington. They were inspired by the success of Peet’s Coffee and Tea in Berkeley, California. However, they focused on selling high-quality whole beans and coffee products, making the store was consistently profitable. By 1980, Starbucks had four locations in the Seattle area. In 1981, Howard Schultz, vice president and general manager of U.S. operations for a Swedish maker of coffee and kitchen equipment, visited Starbucks and was immediately enamored by the business philosophy and opportunity.
Value chain analysis. [online] Available at: http://www.tutor2u.net/business/strategy/value_chain_analysis.htm [Accessed 29 Apr. 2014]. Yowazzup? Coffee McCafe Kota Damansara – First McCafe in Malaysia In-text: (Yowazzup?
(n.d.). StarbucksÂ Coffee Company. Retrieved May 20, 2014, from http://www.starbucks.com/assets/e56b2a6b08244aaab0632dc6ac25ad0d.pdf Working at Starbucks. (n.d.). Starbucks Coffee Company.
Founded in the early 1970s Starbucks has developed into the foremost coffeehouse corporation on the globe. It began as a simple Seattle based business focused on selling premium coffee beans and equipment. During the 1980s, the company expanded toward selling coffee and espresso drinks in addition to the beans and equipment. In the 1990s, the company went international with the first store opening in Tokyo, Japan and soon after in the United Kingdom. During the 2000s, the business erupted on the South American continent in Mexico, Peru, El Salvador, and Guatemala.
Starbucks. (n.d.). Starbucks Shared Planet Goals & Progress 2010 | Starbucks Coffee Company. Starbucks Coffee Company. Retrieved March 20, 2012, from http://www.starbucks.com/responsibility/learn-more/goals-and-progress