Spin Essay

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The description of government communications as ‘spin’ has been part of the political lexicon since the mid 1990’s. But what is the reality behind its image? A new research project from LSE questions the idea of ‘political spin’, examining the changes in government communications to ask whether the UK civil service is being politicised and what this might mean for democracy and the media.

The Labour party’s landslide victory in 1997 following 18 years out of power heralded a new era for British politics in a number of ways. A new communications operation, led by Tony Blair’s press secretary Alastair Campbell, brought in a centralised, highly disciplined and robust style of information management to government. Across the civil service, the …show more content…

She said: “I was attracted to researching the concept of ‘spin’. Is it manipulation, a label or name calling? To me that seemed a very crude way of describing what is a major part of government operations. And where did ‘spin’ come from? This led me to investigate what it felt like from the point of view of government press officers, people whose voices are rarely heard. Is it really true that civil service communications is being politicised, and what might this mean for their tradition of impartiality? Most importantly, how could ‘spin’ relate to changes in public …show more content…

Although Spads have existed since the Harold Wilson government in 1960s, she traces their rise to the early years of the 1980’s Conservative government. She said: “I found that government has relied on the help of political advisors since the Thatcher era, when big and sometimes controversial projects had to overcome internal and external resistance. Their influence then grew and increased during the New Labour era. For ministers keen to ‘drive through’ radical change, and to be seen to be doing so, the kinds of checks and balances typical of civil service impartiality started to be seen as an obstacle to the implementation of government policy. Ministers wanted Spads to help overcome resistance and communicate the programmes aggressively through the media. Where did this leave the more cautious government press officer?”

Ruth has interviewed 25 people in total for her research: 16 former civil servants, 6 former journalists and 3 Spads. Many of the journalists interviewed for the research hold the view that Spads fundamentally changed the nature of political reporting. Ruth said: “Journalists started to work with Spads outside of normal working hours and have personal relationships with them which they weren’t able to have with the civil service. Spads became the source of much of our political news. In a way, this approach has helped to facilitate the 24 hour

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