Sociological Imagination: Pill Pop Culture

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Sociological Imagination is the ability to understand situations and outcomes by looking at a broad social context in which we observe how we may interact and influence other people and situations. There are certain things within our society that may lead to a certain outcomes, but how we deal with an outcome of situation is based on the situation at hand, personal values, and the initial reaction of people around us.
C. Wright Mills believed that the power of sociological imagination came from the distinction of personal troubles and public issues. Pill Pop Culture, written by Ariel Levy, is a feature article about the sharing of prescription medication. Sociological imagination allows us understand people in terms of their own lives but also …show more content…

According to The Crack Attack, public perception about the severity of the drug and alcohol problem increases as politicians and media organizations increase their discussion and coverage of drugs (Reinarman and Levine, 1989). Direct-consumer-advertising is something we see constantly on television, billboards, the Internet etc. Although this advertising is directed mainly to patients, other healthcare professionals, and those of age to legally purchase alcohol, more frequently than not it catches the attention of people who are more interested in what they want rather than what they actually need or are legally eligible to buy. Persuading the Prescribers," states that out of 34 or the most innovative countries, only the United States and New Zealand allow pharmaceutical companies to engage in director do consumer advertising. Several readings indicate that in 1997, The Food and Drug Administration loosened their restrictions on direct-to consumer advertising which permitted advertisements through all sorts of media outlets to skyrocket. Side effects are specifically are key when dealing with drugs and alcohol. The term shit-show was coined by Vander Ven, as "a chaotic drinking episode characterized by dramatic drunkenness, human wreckage, and primitive behavior...a party that has …show more content…

As stated previously, with the rise of media and we again face this idea of people actually needing medication from wanting them for personal uses. People have access to websites such as WebMD and Mayo clinic, in which they search for basic knowledge on ailments, side effects, etc. If you are positively diagnosed with the disorder you are reading about, this section is very informative, generalized, and helpful. However, if you have a stomach bug and your symptom search has directed you to gastrointestinal cancer, you are left with and incorrect fear that you are dying. This metaphor may seem extreme, but many people fall into this WebMD panic mode. This anxiety is what Virginia Heffernan calls “hypochondria time suck” in her article “A Prescription for Fear.” Although these websites seem beneficial to people at times, the real concern is that they are potentially leading people away from confronting actual doctors and encouraging them to figure it out for

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