Social Movement Persuasion

2016 Abstract
The purpose of this literature review and analysis is to use the Social Movement Persuasion method to analyze how successful of a movement the Black Lives Matter movement is and how well it co-aligns with the steps and requirements of Gronbeck’s process. This study first gives background on previous studies done on social movements, specifically with the help of social media, and how they succeeded with it. It also gives readers insight on the Black Lives Matter movement and how it began and what it is trying to achieve. Lastly, it gives a conclusion of the findings from the study and future areas of further study in this topic.

BLM Introduction
In today’s ever hostile social climate, the Black

One similarity tying the two, however, is that these movements were both fueled for the most part by young people. The BLM movement stands out on its own, however, for being chartered by advocates on social media platforms, rather than just in protests and demonstrations. It has also set itself apart from the Civil Rights Movement by straying away from the strictly non-violent protests that were used and instead causing some types of distress with riots and public disturbances. With various critics posting commentary on the subject, this bring up the question of whether these two movements are more similar or distant from each

One example of this Is the Arab Springs anti-government protests of 2011 that occurred across the Middle East. These protests, both non-violent and turning violent, began in Tunisia in 2010 and were in response to the corrupt and authoritarian leadership of then President Zine El Abidine Ben Ali. This time, with the emergence of technology and social media, talks began claiming sentiments towards their failing government, calling for action to be done. In addition to statements online, activists allied together and started protest rallies and revolts in outrage and anger at their supposed leaders. Social media allowed for people to organize group demonstrations fairly quickly, easily, and cohesively. While this revolt originated in Tunisia, other nations joined in with the aid of technology, and it spread across the region in the following years to Egypt, Syria, Libya and many other Middle Eastern countries.