Social Influences on Behavior

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Social Influences on Behavior
There are many social influences which have an effect or lasting effect on the behavior of an individual. Within many group scenarios, conformity and obedience play a large role in how people tend to think and behave, especially if they get carried away. Obedience refers to compliance to an authority figure or with others in a group. On the other hand, conformity refers to an individual changing their thoughts, attitudes, and behaviors to accommodate with the standards of a group or their peers. Both of which are pure examples of how human behavior changes based on certain social situations. Obedience and conformity both occur during situations of social facilitation, social loafing, and groupthink.
Influence of Groups on Individuals
In situations of social facilitation, social loafing, or groupthink, individuals often have a tendency to change the way in which they think and/or behave.
Social facilitation refers to the tendency one has to perform better at a simple task when they are being observed by an authority figure or an audience. However, when the task is not simple or easy, they may perform worse because they become nervous or feel as though they are under too much pressure. A great example of social facilitation can be described using a study performed by Norman Triplett in 1898 in which he did a research study on cyclists. When the cyclists were racing against one another, rather than against a clock, their speed increased because they were competing with each other. This also explains the co-action effect, in which people will have an increase in their performance on a task when they are around others who are performing the same task. Another explanation could be the audience effect, wh...

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...al. In these cases, therapeutic intervention is required to bring them back to being themselves. It is an easy thing to lose track of one’s own thoughts, attitudes, and behaviors when working in a group situation.

Works Cited

Benjamin, L. T., Jr., & Simpson, J. A. (2009). The power of the situation: The impact of milgram's obedience studies on personality and social psychology. American Psychologist, 64(1), 12-19. doi:http://dx.doi.org/10.1037/a0014077

Cialdini, R. B., & Goldstein, N. J. (2004). SOCIAL INFLUENCE: Compliance and conformity. Annual Review of Psychology, 55, 591-621. Retrieved from http://search.proquest.com/docview/205845016?accountid=458

Sanna, L. J. (1992). Self-efficacy theory: Implications for social facilitation and social loafing. Journal of Personality and Social Psychology, 62(5), 774-786. doi:http://dx.doi.org/10.1037/0022-3514.62.5.774

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