Social Inequality Regarding Class

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"What has happened in America is that achievement is so important that everyone wants everyone else to know what they have done. . . And in case you don't know, they want to tell you with a lethal combination of houses, cars and diamonds. (Fabrikant 2005))" Inequality in the United States is changing, and for the worse. People who are not wealthy are now competing to have the "status" of wealthy, which causes the wealthy to literally get wealthier while the middle class and upper middle class are going increasingly in debt trying to keep up with the wealthy. It has gotten somewhat easier for people who are not wealthy to keep up with the wealthy. Godiva, the chocolate company, used to only sell its product in upscale stores but now that has changed. According to Jennifer Steinhauer, "Today it is one of those companies whose customers drift in from all points along the economic spectrum. its candy can be found in 2, 500 outlets, including Hallmark cards stores and middle-market department stores like Dillard's." (Steinhauer 2005). People purchase Godiva candy and feel like they have upscale candy not just any old Hershey's bar. Gene Dunkin, president of Godiva North America, says "People want to participate in our brand because we are an affordable luxury. (Steinhauer 2005)" Gene has a point. People want to feel as though what they are buying or "participating in" (as Gene Dunkin would say) is of more value then someone else's' "stuff". The thoughts between old money and new money have also started to shift, Michael Kittredge gives a good example of this when he says "The old money guy has a twin-prop airplane and that is pretty incredible, for his time that is pretty great, but now he is talking to a guy who is half his age wi... ... middle of paper ... ... a certain grace, just because you can go to Chanel and buy a dress does not mean you have class. A person who just pays their bills on time can have class. (Fabrikant 2005)". Works Cited Fabrikant, Geraldine. 2005 "Old Nantucket Warily Meets the New" In Correspondents of the New York Times (Eds.), Class Matters (182-191). New York: Henry Holt and Company Kilborn, Peter. 2005 "The Five-Bedroom, Six-Figure Rootless Life" In Correspondents of the New York Times (Eds.), Class Matters (182-191). New York: Henry Holt and Company Steinhauer, Jennifer. 2005 "When the Joneses Wear Jeans" In Correspondents of the New York Times (Eds.), Class Matters (182-191). New York: Henry Holt and Company Johnston, David. 2005 "Richest Are Leaving Even the Rich Far Behind" In Correspondents of the New York Times (Eds.), Class Matters (182-191). New York: Henry Holt and Company

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