Skycity's Core Competency

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Core Competence: The core competence of Skycity is to leverage as entertainment business in Australia. Skycity brand equity is built on providing best customer service thereby building a high degree of customer loyalty with a cult following. Its other core competence is its human resource management values based approach for building very strong internal and external relationships with suppliers, which deploys its business strategy, the integration through smart acquisitions and alliances help in maintaining their long-term strategic objective as the most recognized and respected brands in Australia. SWOT Analysis Strengths Broad Portfolio of Services SEG offers a wide range of services that enable the company to provide a wider customer …show more content…

The company operates as leading entertainment and gaming business provider in Australia and New Zealand. The company also manage hotels and gaming business in Adelaide and Darwin in Australia. In addition to its gaming business, SEG owns and operates industry-leading restaurants and bars, luxury hotels and convention centers in New Zealand and Australia. Therefore, leading market position helps the company in attracting larger customer base, while improving the top-line performance of the company. Weaknesses Declining Operational Performance SEG poor operating performance in FY2014 during which, the company recorded revenues of NZD820.5 million, with an annual decline of 4.5%. In FY2014, the company reported an 18.7% decline in operating income to AUD176.6 million, compared with AUD 217.2 million in FY2013. The company's poor operational performance may reduce investors’ confidence and have a negative impact on the company's growth prospects. Limited Liquidity …show more content…

The event such as swine flu, SARS, mad cow and bird flu epidemic has resulted in a decline in the number of tourist arrivals in the affected countries. Moreover, natural calamities, such as earthquake in Japan and subsequent tsunami, earthquake in Haiti and volcanic eruptions in Iceland, and other disastrous calamities, has decreased revenues and income levels of companies operating in the hospitality industry. It may also lead to people dropping their traveling to few countries due to the fear of natural disasters. Therefore, unforeseen circumstances, such as these may shape the performance of the hospitality service provider, such as

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