She's Bad Analysis

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This essay is a critical review of DyE’s She’s Bad music video. She’s Bad is a three-act video depicting a female preparing herself for an evening in the opening act. The second act details the sexual engagement of the female protagonist with a male. The final act depicts the cannibalistic murder of the male and the female’s implied use for the male character. The following essay analyzes the visual techniques employed and their ramifications, gender representations and the cultural meanings and underlying messaging of the imagery.

French pop-electronic producer Juan de Guillebon, A.K.A. DyE, released his debut album in 2011. The track Fantasy was paired with an animated video that earned online virility for its provocative mix of teenage …show more content…

Tompkins (2006, pp.44) argues that conical tastes and preferences within horror films are validated by references and popular fears. The French cultural identity is inexorably linked to romanticism. Might there be an inherent linkage between the French masculine psychoses to project women labeled as femme fatales in cultural works? Grossman states that these female characters struggle to escape this projection (2007, pp.24). She’s Bad adds to the historical cultural projection of French men being threatened and/or excited by the danger of courtship and sexual encounters. This work is an example of self-perpetuating cultural stereotyping of a national customs and conventions in narrative. Although the Caucasian characters don’t overtly represent ‘Frenchiness’ by their attire or behaviors, the production design does indicate a Continental European disposition. As the song is performed in English, a broader knowledge of the artist and video’s producers is needed to clarify the viewer’s gaze to interpret nationalism and the cultural stamp that is applied to the musical piece and video. As much as females inscribe to racial roles in music video performance (Railton et. al. 2011 pp.88) cultural dispositions relating to nationalism is far more disguised when appearing across

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