SWOT Analysis Of Red Bull

Strengths

• Very different type of product then what is mainly on the market

• Low supplier power: You can get the vitamins and other ingredients from many different suppliers if they increase price

• The barriers for entry are low, so when you have a hold on the market you aren’t overly concerned about people coming in

• Large market for people on the go needing fast energy

Weaknesses

• A lot of criticism of health problems related to daily use of energy drinks

• Though low entry barriers more because of product recognition by consumers many new companies are trying to enter market (Network Marketing companies)

• Very volatile product when the Economy is in a bad state

Opportunities

• A lot more economies are up and coming which means

Suggest a strategy or idea that Red Bull can use to remain competitive in the industry. What could Red Bull do to expand from being a “luxury and sports

Red Bull a has strong brand recognition between the two bulls on the cans, as well as their unique slogan that can be heard from playgrounds to office buildings “Red Bull gives you wings” has allowed their products to be in the consciousness of a broad range of consumers. Furthermore, their revolutionary techniques of guerrilla marketing by taking it right to the streets whether it be in Extreme Sports competitions, break dancing competitions, they definitely amplify the consumers first hand experience of Red Bull brand. In my opinion a strategy they can use to help remain competitive is staying with extreme sports but breaking into one they have yet with Cross fit. The fitness industry being so large, Cross fit is slowly becoming a huge dynamic within the market. There are Cross fit gyms emerging onto the scene all over the nation, as well as televised competitions over the nation and as those become more popular it can lead to a world event for a Cross fit competition which Red Bull could help be a part of. Also, an event could be a College a music tour or hosting a spring break extravaganza since the younger generation is a target market. Supposing Red Bull did expand beyond being a “luxury and sports brand” they would have to start producing