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How advertising affects
Advertising effects essay
How advertising affects
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Going On a Cruise? Make it Royal Caribbean
The amount of advertisements are infamous, every cruise line wants people to believe that they are the best, and they usually get them to take the bait by flashing a simple number but what happens is people forget to read the fine print. They ignore the important information at the bottom of the commercial screen, and this is why so many people end up wasting money on a vacation getaway that was sub-par and not really worth all the money and the hassle. So the key question is, which cruise line really is the best? Which cruise line is actually telling the truth and could they provide the best experience for the best price? There are three components to consider when looking into the best cruise line,
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Through this research I will prove, Royal Caribbean is the best cruise line for any vacation because they offer an affordable price for the overall experience of their cruise vacations.
The first thought that people have when the start thinking about a vacation they want the cheapest and the easiest way to get a great vacation experience. However I found that the cheapest price doesn’t guarantee a safe and fun experience. Sure there are other companies that offer cruises at a lower price but when it comes to Royal Caribbean the extra money is spent on top notch ship care as well as renovations to make the cruise experience more enjoyable. Though other cruise lines such as Carnival or Norwegian offer a cheaper price, the overall service and dependability of Royal Caribbean’s cruise vacations out shine the competitors due to their attention to detail on their employee’s and the well-being of all
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Royal Caribbean has cruises departing from and going to places all over the world. Royal Caribbean’s cruises range in destinations from the Caribbean to Alaska and even Asia, Royal Caribbean provides a different cruise for all personality types as well as interests. Whereas other cruise line such as Carnival and Princess Cruise lines stick to the same mundane destinations and mainly travel to places in the Caribbean (Uhle). Other than just the variety of destinations to choose from, when a cruise is booked with Royal Caribbean the vacationers have a wide range of options to choose from for excursions. Excursions are basically just booked tours for the entire family to enjoy while they are docked in the destination. Though most cruise lines offer this option, Royal Caribbean is at the lead of the pack in providing a vast variety of excursions to choose from. Every person is different and Royal Caribbean provides it all from exploring ancient ruins, swimming with dolphins, going to the local museum and even learning cultural aspects from the locals
Several years ago, a certain potato chip company threw out the challenge in a new advertising campaign: "Bet you can't eat just one!”... While it’s quite difficult to eat just one chip, it’s just as difficult to visit just one Caribbean island. How then do you choose the right one for your vacation? Well, we recommend visiting them all, but for now, we will highlight a few to get you started. These countries, while similar in many ways do vary in size, shape and even culture. Each is unique in its own way, some even more famous than others, but one thing is sure; the vibe is good all over. It’s called the “Caribbean Vibes” It’s a certain ambience that will stimulate, invigorate and captivate you. Be careful though, many vacationers have fallen
Lifestyle Holiday Vacation Club (LHVC) is the word synonymous to luxury services based on the “ALL IN” concept. The idea of starting up LHVC was developed by an Austrian group of investors in 1995, building the first hotel named “Hacienda Hotel” in Puerto Plata (Figure 3). In 2002, the product LHVC was founded representing a vacation club with 200 members. Today the club has more than 30,000 LHVC Members (LHVC, 2016).
The overall intent of the advertisement is to show readers what the Atlantis Resort and Casino has to offer while also persuading readers to book a vacation there through details depicted in the layout of multiple pictures and descriptive text. Atlantis uses an effective form of pathos by showing all images and text describing the amenities to make it hard for readers to resist desire to stay at their resort. Atlantis offers everything one could wish for, from luxury, entertainment, family activities, the possibility of romance, and the chance to just get away. If you are going to take a trip to the Caribbean, make sure you go ultimate Caribbean, only at Atlantis Resort and Casino.
American Express has always been known for its benefits to travelers. Some of the new travel discounts; such as the “Bahamas Getaway” packages offer significant discounts for planning a vacation in the Bahamas through a travel agent. The catch is that one must charge it on the American Express card to get the discounts. Coupon books that offer discounts at many shops, restaurants and attractions are given to those who buy a package. Over $11 million in “Bahama Getaway” packages were sold in 1999. Other getaway packages are available to consumers all over the world. American Express has successfully used this marketing strategy, as it realized that consumers want an opportunity to enjoy an exotic vacation, while at the same time, getting value for their dollar. Saving money is important to most consumers. Once again, American Express aims to please its customers.
Hope everyone had a great holiday and you’re getting ready for a fabulous vacation on Royal Caribbean’s Oasis of the Seas. I know we are looking forward to cruising with our family and friends.
Delta Airlines, is by far my favorite airline. I rarely deal with delays, their customer service is always top notch and the planes are very clean. Sometimes the airfare is a bit pricey compared to other airlines traveling to the same destination; but I do not mind paying for quality (when I can). For me, Delta Airlines covers all five variables (discussed in chapter 12) of service quality: tangibles, reliability, responsiveness, assurances, and empathy. In order for any company to market themselves effectively, they need to show consumers that they fulfill all variables of service quality and that they do it better than their competition.
The mind-blowing range of soft sandy beaches, delightful landscapes, exceptional shoreline and remarkable hospitality on Caribbean Sea, Barbados is eminent for a pleasure of beach holidays in Caribbean region and quite a favourite escape for travellers from UK and other parts of Europe. The extraordinary beach extravaganza and beyond belief range of sightseeing along with kind locals and lively lifestyle makes this breathtaking island more amusing and enjoyable on Caribbean holidays.
The other opportunity is the technological advances the company was upgrading their ships and more importantly were working on building new ones that will be ready to set sail in 2014. In addition, the technology has increased the cruise travel. Gives the technology to enhance the activities within the cruise.
If you are passionate about nature and marine life, you can swim with the dolphins, horseback ride along the beach or watch exhibits and observe different kinds of bird’s species at Manatee Park. If you are visiting breathtaking Punta Cana, you can enjoy all kinds of experiences, from sampling tasty local Caribbean. dishes and delights and shopping in popular shopping plazas to helicopter flights sky-high and renting 4x4's to explore secluded beaches and caves.
The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.
Well, I have a good news to share, this is the fact that not all people who choose to cruise are rich. Cruising is designed to be enjoyed by everyone! With adequate planning and proper timing, you too could enjoy cruising within your capable budget.
The company’s current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company’s plan, Carnival is "going global" through a joint venture with Hyundai Merchant Marine to the Asia market.
Ocean liners eventually came to a gradual end with improved air transportation and they had evolved to modern cruise ships (Rodrigue & Notteboom, n.d.) that carried themselves as the destination, instead of a transportation alternative. (Royal Caribbean International, 2013)
-the company became known for its ability to enhance a property’s value by creating unique, one of a kind properties with a small ultra-luxury residential style that differentiated it from other chain-like luxury competitors. Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).
The Ritz-Carlton is one of the most prestigious and well known hotels. Not only is The Ritz-Carlton a five-star hotel, but it has received numerous awards, including the Malcom Baldrige National Quality Award two times which no other hotel has done. The Ritz-Carlton strives to distinguish itself by providing the best customer experience possible with exceptional service.