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Analysis on advertisements
Analysis on advertisements
Advertisement analysis marketing
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Advertisements are all around us and they are a form of a marketing tool to encourage, persuade, or manipulate an audience to take some form of action. The advertisement I chose to analyze was the Rosie the Riveter We Can Do It poster. The poster was created during the 1940’s to encourage women to enter the work force as factory workers during World War II. The men had to leave the factory jobs to fight in the war. The poster is of a young white woman, Rosie the Riveter. She is standing in the front of the poster, which helps to grab the attention of the audience. She is wearing a blue factory uniform that has a small white and blue pin on the collar. The pin is of a woman’s face with the words “WestingHouse Electric Service 1942.” Rosie is …show more content…
At the bottom of the poster is a blue strip. On the right side of the poster are the words “War Production Co-Ordinating Committee” and the WestingHouse logo at the bottom. The logo is of a big white “W” in a gray circle with the words “WestingHouse” warping around the outside circle in blue. On the left side of the poster in the blue strip it says “ Post Feb. 15 to Feb. 28.” Above the date is the signature of J. Howard Miller. Furthermore, it is important to notice the color choices used in this poster. The color choices of Rosie’s uniform and kerchief are red, white, and blue, which are the colors of the American flag. The colors of her uniform show her sense of patriotism. The yellow background gives the sense of happiness and hope for the women who are entering the work force and getting jobs that were traditionally occupied by …show more content…
They had stereotypical domestic jobs such as caring for the home, their children, and husband. The men were considered to be the breadwinners since they were apart of the working class. In 1940 the Rosie the Riveter poster was created to encourage women to enter the workforce while the men were fighting in the war. The poster was only created for the purpose of getting women to work while the war was going on but was never created to keep women in the workforce. The poster of Rosie who is suppose to be this strong everyday housewife was used in hopes to show women that anyone can work and it’s not just for men. The ad was successful since the women could relate to Rosie and they began to work in the factories to keep them running and helped to supply war supplies. The women when the war ended were then encouraged to return to their domestic duties and the men were to return to their factory jobs. However, women did not solely return to their domestic duties but instead remained apart of the working class. This began the second shift where women went to work and when they came home still had to perform their domestic duties. The impact of the 1940’s need for work has given women the ability to become the breadwinners. Women are being encouraged to go to school and get a career were they could strive. More women are becoming the larger part of the professional workforce and obtaining high professional
In the early 1900’s, women who were married main jobs were to care for her family, manage their houses, and do housework. That is where the word housewife was come from. During the 1940's, women's roles and expectations in society were changing quickly and a lot. Before, women had very limited say in society. Since unemployment was so high during the Great Depression, most people were against women working because they saw it as women taking jobs from men that needed to work. Women were often stereotyped to stay home, have babies, and to be a good wife and mother. Advertisements often targeted women, showing them in the kitchen, talking with children, serving dinner, cleaning, and them with the joy of a clean house or the latest kitchen appliance.
During WWII, women took over the work force, and had such inspirations as Rosie the Riveter. This created a generation of women who wanted more out of life than birthing children, and keeping a nice home for their husband. The end of the war, however, brought with it a decrease of working women. In the 1950’s the rate of working women had slightly rebounded to 29% following the post-war decrease in 1945. These women were well rounded, working outside the home, and still having dinner on the table by 5PM.
When all the men were across the ocean fighting a war for world peace, the home front soon found itself in a shortage for workers. Before the war, women mostly depended on men for financial support. But with so many gone to battle, women had to go to work to support themselves. With patriotic spirit, women one by one stepped up to do a man's work with little pay, respect or recognition. Labor shortages provided a variety of jobs for women, who became street car conductors, railroad workers, and shipbuilders. Some women took over the farms, monitoring the crops and harvesting and taking care of livestock. Women, who had young children with nobody to help them, did what they could do to help too. They made such things for the soldiers overseas, such as flannel shirts, socks and scarves.
These questions are still being studied and debated by historians today. Several books have been written on the subject, including "Rosie the Riveter Revisited" by Sherna Berger Gluck, "The Home Front and Beyond: American Women in the 1940s" by Susan M. Hartmann, and "Creating Rosie the Riveter" by Maureen Honey. Additionally, scholarly articles such as "Working Class Rosies: Women Industrial Workers During World War II" by Sherrie A. Koussoudji and Laura J. Dresser and "Beyond the Feminine Mystique: A Reassessment of Postwar Mass Culture, 1946-1958" by Joanne Meyerowitz have contributed to the ongoing discussion.
Women were offered new possibilities especially in the work force. “Rosie the Riveter” became the popular symbol of women who abandoned traditional female occupations to work in defense industries. Women power will be found for economic independence, the aping of men in industrial pursuits, and or joining battle for the military in which “men” are only supposed to join. Inez Saucer, chief clerk in the tool room stated, “The war changed my life completely. I guess you can say, at thirty-one, I finally grew up” (223). World War II gave women a chance to do something different for a chance that eventually led to an increase in divorce. Women employment grew and their place in society did also. They gained the right to vote and began expressing themselves in ways such as politics and
This extra push of persuasion proved to be extremely successful. The U.S. government’s most influential propaganda speech was “Rosie the Riveter.” Rosie the Riveter was “Based in small part on a real-life munitions worker, but primarily a fictitious character, the strong, bandanna-clad Rosie became one of the most successful recruitment tools in American history, and the most iconic image of working women during World War II.” The Rosie the Riveter campaign was very high on the necessity for women to enter the work force for the patriotic benefit of America. Media campaigns were so successful due to the call for actions that were promoted and how well received these campaigns were to the audience of thousands of women. Rosie the Riveter was a prime example of how influential propaganda was to encouraging women to join the war
The United States formally joins World War II in December 1941 in response to the bombing of Pearl Harbor. Because of the shortage of men, women were highly encouraged to go into the workforce for the duration of war. According to Lecture 8, women’s roles where on the “home front industrial front, and military” (Bufalino 4/26/18). Rosie the Riveter was one of the most famous figures for working women. She was a campaign directed at recruiting female workers for protection industries in World War II. The message the government attempted to convey was that by joining the work force, you would could acquire a living in the meantime and help your country, like Rosie the Riveter. The magazine advertisements, posters, and pamphlets of Rosie the Riveter
Imagine: you are walking your dog down the street for your evening walk. However, even this peaceful moment of your day is interrupted by posters on telephone poles and neon signs in shop windows that try to pique your interest in new products or ideas. Persuasive ads are everywhere in the world around us today. However, not unlike modern times, propaganda was used in the 1940s to persuade audiences and change opinions. “Rosie the Riveter” is a poster created during the time of World War II, and it attempts to persuade women to join the workforce and replace the men fighting in the war. According to some historians, “between 1940 and 1945, the female percentage of the U.S. workforce increased from 27 percent to nearly 37 percent, and by 1945
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Rosie the riveter was the face of recruiting women into the Armed Forces during WWII. The increasing demand for soldiers was not being filled fast enough by just males. As a result, between the years 1940 and 1945, the percentage of female service members increased from 27% to 37%. Even on the civilian side of things, the ratio of married working women outside of their homes increased to one out of every four. The population of women that did not join the war was prompted by Rosie the Riveter’s iconic image of working in one of the many munitions industries throughout the US.
First, the poster was not a product of the government’s propaganda campaign. “We Can Do It” was one poster in a series Miller designed for the Westinghouse manufacturing company. The posters were intended to encourage production for men and women who already worked for Westinghouse. This makes sense because the poster’s message “We Can Do It” seems to imply a specific audience familiar with the task at hand. The posters were displayed on the factory floor, and because of security protocols during the war, it is unlikely that anyone outside of the factory ever saw Miller’s Rosie. Therefore, the poster was not nearly as famous during World War II as it is today. In fact, “We Can Do It” was virtually unknown except by the employees of
As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves. Lee & Lee (1972) describe multiple types of devices that are associated with propaganda such as, name calling,
However, when the war was over, and the men returned to their lives, society reverted back to as it had been not before the 1940s, but well before the 1900s. Women were expected to do nothing but please their husband. Women were not meant to have jobs or worry about anything that was occurring outside of their own household.... ... middle of paper ...
During the Great War and the huge amount of men that were deployed created the need to employ women in hospitals, factories, and offices. When the war ended the women would return home or do more traditional jobs such as teaching or shop work. “Also in the 1920s the number of women working raised by fifty percent.” They usually didn’t work if they were married because they were still sticking to the role of being stay at home moms while the husband worked and took care of the family financially. But among the single women there was a huge increase in employment. “Women were still not getting payed near as equally as men and were expected to quit their jobs if they married or pregnant.” Although women were still not getting payed as equally it was still a huge change for the women's
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983: