Rhetorical Analysis of WAR Erich Wiessner University of Texas at El Paso Rhetorical Analysis of War “Out of intense complexities, intense simplicities emerge” a quote from Sir Winston Churchill (1923, p.623) he used to describe the geopolitics of the First World War is found an apt characterization of Publicis Singapore’s WAR (see appx). Created for Crisis Relief Singapore’s “Liking isn’t helping” ad campaign as an argument against self-gratifying passive acknowledgment and a call for substantive action marketed to a global audeance. WAR successfully illustrates this intent with an easily understandable yet deeply powerful nearly universal effect. To better understand the simple strength in Publicis Singapore’s argument requires dissection …show more content…
In the far bottom right corner the logo for and name of Crisis Relief Singapore can be found in very small font almost hidden in the gray tone of the image. However, the image draws the viewers’ attention to the mother, which serves as the authoritative agent of suffering and to the near globally known “Thumbs-up” representing Facebook specifically and social media generally. It is these two elements that present not only the subjects of the argument but also lends the composition a sense of authenticity. After all who is unaware of Facebook or would argue the sincerity of a mothers sorrow for their injured child? Pathos By far the most intended appeal and surely the most impactful, pathos continues the sub- theme of allowing the illustrations to provide the punch while using words to quietly accentuate intent. At center frame, the opened mouthed, limp and blood staining child staring blankly at his mother whom helplessly cradles him conveys a feeling of tragic sorrow. The hands, giving the perspective of coming from off screen and juxtaposed with the sorrow of the mother, are meant to impart the viewers a sense of guilt and abhorrent complicity with the absurd “Thumbs-up”. Then, in small font at the bottom of the image, the tag line “Be a volunteer. Change a life” and we address offers redemptive hope. What a ride! Heart ripped witness to terrible tragedy, apathetic villain making light of misery and the chance to change your ways, to be a
The chapter, Church, has the troop hold up in a church for a few days. In the church, the monks take an immediately likely to the troop help with food and weapon cleaning. A few of the soldiers discuss what they wanted to do before the war. The troops learn more about each other and insight into what faith can be to them.
Such appeal can be presented by either figurative language or pathos. Furthermore, Mike Rose presented various appeals in his article by including personal narratives of his hard working relatives. He begins his argument by introducing his mother and proceeds by describing his childhood (272). This valuable information intrigues the audience and conveys some form of connection to the author and the article. In addition, Rose speaks on behalf of his uncle by providing details about his uncle’s experience while working in a paint factory. Mike Rose recalls a tour of the factory “The floor was loud---in some cases deafening---and when I turned a corner or opened a door, the smell of chemicals knocked my head back” This vivid imagery not only describes a setting, it also persuades readers to feel sorrow but most of all respect towards hard workers such as those who work in
The audience can empathize easily with Sue and the death of her youngest and this allows the audience to understand the usefulness of Facebook “friends”; however, Dailey’s shift to present the other side of the argument with Bugeja’s forward truth of the flaws in online social networks. Bugeja convinces the reader that reality provides a more intimate level of support that the virtual world can never offer. Dailey could have ended the article on a stronger note that Facebook “friends” only serves as an additive to friendships to reality. In reference to Henry Adams infamous quote, Facebook “friends” cannot be made but built from existing
She recalls a disagreement that took place on Facebook between her and a close friend over a few comments placed on her timeline. Wortham describes how she felt embarrassed over the pointless argument. She discloses “I’m the first one to confess my undying love of the Web’s rich culture and community, which is deeply embedded in my life. But that feud with a friend forced me to consider that the lens of the Web might be warping my perspective and damaging some important relationships” (171). Introducing her personal feelings and perspective of how she feels Facebook is taking over her own emotional response online weakens her argument. Wortham reasons that others feel the same as she does. She says, “This has alarmed some people, convincing them that it’s time to pull the plug and forgo the service altogether” (171). Wortham does not bring in other testimonies of those who feel the same as she does, therefore the readers are only introduced to her personal
Director Steven Spielberg and auther Markus Zusak, in their intriguing production, movie Saving Private Ryan and book The Book Thief, both taking place during World War II. However , in Saving Private Ryan Spielberg focus on a lot of complications that occur during war , but guilt was one difficulty that stood out to me. Zusak, on the other hand , showas that having courage during war can be a advantage and also an disadvantage depending on the situation. Both director and author grabed the audience attention with emotional and logical appeal.
Owens and Sawhill use pathos to evoke the feelings of their readers. This method establishes
World War II is cause for much debate over the morals and ethics of wartime attack strategies.
Morality is hard to define, and nearly impossible to agree upon; however, when it comes to war, there is a single “widely accepted moral theory” that reaches beyond borders . Just war theory, a doctrine originally attributed to the Christian theologian Saint Augustine , postulates that certain circumstances can lead to the justification of war, particularly if war is used to prevent even greater atrocities from occurring in the future. In its fundamental charter, the United Nations even articulates that every state has the right to go to war in its charter. In its broadest definition, just war theory declares that war may be justifiable if the states involved have both jus ad bellum, or just cause, and jus in bello, or just conduct in war;
In Kirby Dick’s influential documentary “The Invisible War,” filmmaker Kirby Dick uses pathos, ethos and logos to gain information and supplementary details to make his point that there is an epidemic of rape in throughout the DOD (Department of Defense) and the fact that military sexual trauma (MST) in the United States military goes unheard, mostly unpunished and needs to be addressed at a higher level.
Silent Spring is one of the most important books of the environmental movement. It was one of the first scientific books to talk about destruction of habitat by humans. As a result, one can imagine that Ms. Rachel Carson needed to be quite persuasive. How does she achieve this? In this excerpt from Silent Spring, Carson utilizes the rhetorical devices of hyperbole, understatement, and rhetorical questions to state the necessity of abolishing the practice of using poisons such as parathion. Carson starts out by using the symbiotic nature of hyperbole and understatement to paint the whole practice as dangerous and unnecessary. She further strengthens her argument by using rhetorical questions to make her readers see the ethical flaws and potential casualties caused by deadly pesticides.
The just war theory is described by Thomas Massaro in his book Living Justice as the “principle that warfare might be justified under certain conditions” (108). The complexities involved with international relations makes determining a just war very difficult. Even though historically pacifism hasn’t gained much traction within Catholic circles, it currently is gaining popularity with many mainstream Catholics. With so many differing views on military action, one might ask, “What determines a just war? How can we balance the need for peace with self-defense?” An examination of criteria for a just war and critiques written on this topic might shed light on these two questions.
“The Facebook Sonnet” by Sherman Alexie brings up ideas and controversy over social media because it decreases face-to-face communication. Though Facebook allows people to contact old and new friends, it renders away from the traditional social interaction. Online, people are easily connected by one simple click. From liking one’s status to posting multiple pictures, Facebook demands so much attention that it’s easy for users to get attach. They get caught up in all the online aspect of their lives that they fail to appreciate real life relationships and experiences. Within Alexie’s diction and tone, “The Facebook Sonnet” belittles the social media website by showing how society are either focused on their image or stuck in the past to even live in the present.
Attempt to look at the face of an eighty-five-year-old man who is trying to hold back tears while talking about the loss of a close friend, and not feel for the man. In Fog of War by Errol Morris, the rhetorical techniques of close up shots and flawed scenes are used to show true emotion. Morris is persuading the audience to believe that Robert McNamara is a person with real feelings, even though he is a very disliked man for his former role of Secretary of Defense during the Vietnam War.
Society portrays heroes as doing good, as defending against a clear evil. Our society has Superheroes whom we idolize, but is that a true hero? Is it someone who dies with a clear conscience, or is it someone who has had to make some of the most difficult decisions to allow them to serve, protect, and survive. “Hero of War,” a song by Rise Against, and American Sniper by Chris Kyle show that the definition of hero is not as cut and dry as we might think. A soldier is a hero until someone hears what happened over seas, when they hear of the horrific things that happened in another country; but those exact experiences are what make them a true hero.
War has been around for centuries. From the time modern civilizations began, war has played an integral part in human history. It shaped the world into the modern world we live in. War has been said to be a great motivator, for example, the Great Wall of China was built to fend off the attackers from the north. However, the negative aspects of war far outweighs any positive effects it might have. The destruction of civilizations, cities and countries, mass killings of men, woman and children alike, the disastrous effect it has on economy and the after effects of war can last for centuries.