The Nature of Natural

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Nature has been by and large expressed through the color green in art, film, photography, and life. For some of us, nature is a memory; a green place buried in our minds of a vacation to the Sequoias, an apple orchard, the home garden, or a television program on the planet earth. It’s no mistake that nature simultaneously awakens all our senses and makes us aware of its presence. There are many cultural movements today who defend the habitat of nature; with full-hearted attempts to hold corporations responsible for their neglectful destruction of “nature”.

The term “nature” is abstract because it captures ideas beyond our daily perceptions. When we think of natural, we could also think of similar things; of sunshine, trees, gardens, or fresh strawberries. The term has the power of its “inherent” good; natural is “in essence” pure. “Natural” works as an adjective, defined by the Webster Dictionary as “existing in or formed by nature, opposed to artificial”. In opposition to natural is “Artificial”, which has a variety of interpretations as well, but is commonly used describing something that is “man-made”.

In this context, language can be categorized as artificial; it is man-made in that humans develop words and slang to interact with each other. Yet, when observing the term “nature”, the double bind is that language itself is used to describe the abstract concept of “nature” or “natural”. One must inherently believe in the power of “nature” through experience for the concept of “nature” or “natural” to exist outside of language. Because the terms are abstract, one way nature relates is through experience, through interpretations that draw from various imageries of memory. The other way is through the other psychological fun...

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...ke them biodegradable, and keep them pure and healthy without processing them through a factory. It’s better for the environment. But, what if your products no longer work or serve their intended purpose?

In conclusion, the term “natural” implies a specific ideology and belief behind the word, because essentially it refers to something’s origin. When we think of an origin, we get into religious beliefs, scientific beliefs, cultural beliefs, etc. Overall, the troubling issue behind the use of “natural” in relation to food is that there is no specified definition by the FDA, and that the origin of faith in healthy natural food has a concrete definition. Possibly, maybe the problem of using the term “natural” to begin with is its many implications, and flawless connection to the ideas of nature, the past, and the world we might only remember as a memory.

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