Reducing Your Carbon Footprint and How the Stages of Change Model Can Help

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More and more people are coming to realize the negative impact our actions within the current global “take make waste” economic model are having on the environment. Environmental movements that advocate against the earth’s continued degradation instruct individuals, communities, and governments that it is critical to take action now. According to Prochaska and DiClement, the only way to increase the efficacy of any given call to action, however, is if the suggested change in behaviour is appropriate to where a person is currently at within the Transtheoretical Stages of Change model. Behaviour modification, from day-to-day habits to a more fundamental lifestyle overhaul, is often challenging to the point of failure. This happens because people “bite off more than they can chew,” so to speak. An understanding of how change progresses through 5 stages is a very effective way to increase agency and empower people with the tools they need.

The First Stage - Precontemplation

First described by Prochaska and DiClemente in 1983, and expanded upon by countless agents of change since then, the first stage of change is precontemplation. A person in this stage is not yet aware of the negative impact their current behaviour is having on the environment and therefore, they see no benefits to changing. For example, if a call to action suggests eating organic fair-trade food, from locally grown farmer’s markets as an effective way to reduce our carbon footprint, a person in the precontemplation stage is likely to see this as an inconvenient nonsensical expense. Understanding that inaction will result from inappropriate expectations at this stage saves externalized frustration and internalized guilt. A more appropriate intervention, accord...

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...nts its own set of challenges, and a continued sense of benefits and social support is necessary to weaken any lapses that may occur.

Making belief system and behaviour adjustments is difficult. The stages of change model is an effective tool for anyone because it shows that change is possible no matter where a person is at. An understanding of this tool helps create empathy towards those who are not ready to change, and it helps break down actions into realistic and attainable accomplishments based upon the level of appropriateness. Finally, it highlights the fact that change is a fluid and gradual process, where lapses are just as likely recoverable as they are inevitable. In the face of global warming and the daunting tasks ahead, grounding and mindfulness is critical. Above all else, the application of this model helps you achieve these necessary conditions.

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