Proposed Solutions for Challenges Faced by General Mills Canada

1073 Words3 Pages

Prior to the arrival of David Homer, General Mills Canada had been a successful subsidiary of the General Mills brand. Although employees at General Mills Canada have generated positive sales growth every year before his tenure, Homer notices a lack of initiative, drive, and desire to embrace fundamental changes by his employees, a sign of progress hindered by risk aversion. He notices that data is pouring into the company and employees are using this data to analyze potential opportunities for growth, yet they are reluctant to take any actions. Thus, his ultimate challenge is to integrate innovative thinking into the General Mills Canada culture, and determine what “processes and tools” to use to achieve this goal, since employees are generally risk averse as a consequence of the company’s collectivist culture.
General Mills Canada is declining in sales due to a lack of innovation. For instance, Homer notices that risk aversion within the company is causing it to not perform at its fullest potential. Therefore, one can assume that “employees offer few new ideas or few ideas that are well outside of what is considered safe or ordinary” out of fear that such ideas will hinder General Mills’ success. The employees’ risk aversion causes the company to continue offering mature products such as Cheerios, Nature Valley granola bars, Green Giant vegetables, and Old El Paso taco and seasoning products, which can only change in limited ways. Another issue is that employees in the Marketing, Finance, Sales, Consumer Insights, and other departments, stick with their own department, are collaborate only within their department, and do not embrace individualism. Homer posits, “we found …that our collaborative culture made it so that ever...

... middle of paper ...

...quipment or at least renovations to an existing building. There will also be a demand for more labor to operate in the larger space, as well as the costs of insurance. Utility costs will also increase as a result of the increased R&D. Benefits to the solution do very well against the costs. First, more lab space ultimately means more room for innovation and growth. The new space with better equipment will allow more advanced work to be completed accurately. Eventually, employees will be more eager to perform with the existence of an incubation space. ,
Ultimately, the best solution for Homer and General Mills Canada is to find existing employees who are ambitious, inspiring, and charismatic, and want to innovate. They can serve as innovation ambassadors and mentors to help and inspire risk averse employees to express their ideas and revolutionize the company.

More about Proposed Solutions for Challenges Faced by General Mills Canada

Open Document