Priming In Social Psychology Essay

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As discussed earlier, our participants will be randomly assigned into a ‘health goal’ condition. The participants in this condition will be primed with a health goal. “Priming” and its effects have been thoroughly studied in social psychology. As Bargh , Chen and Burrows argue (1996:230) , ‘priming refers to the incidental activation of knowledge structures, such as trait concepts and stereotypes , by the current situational context.’ This activation of knowledge structures shapes the behaviour of people (Bargh et al. 1996 ; Bargh et al 2001). For example , the automatic activation of a trait concept can affect the behaviour of a person in such a way that his behavioural acts are more in line with this activated trait ; participants in whom the concept of rudeness had been activated , interrupted a conversation , between other people , more (Bargh et al. 1996). It is important to mention that these effects of priming are passive and automatic (Bargh et al.1996) . As Fitzsimons , Chartrand and Fitzsimons (2008:22) …show more content…

2001 ; Fitzsimons and Bargh 2003 ; Shah 2003 ). Aware of the fact that goals are , as trait concepts and stereotypes , mental constructs ; it has been shown that these constructs of goals in our knowledge structure can become activated in a nonconscious way by environmental stimuli and , just as consciously set goals , guide a person’s goal-relevant behaviour (Bargh et al. 2001 ; Bargh 1990 ; Fitzsimons and Bargh 2003). Fitzsimons and Bargh (2003) managed to show that this nonconscious activation of goals also applies in day-to-day , ordinary life. They showed that relationship partners can also be considered as environmental cues to activate goals in people’s minds. As shown by many of the previously mentioned studies , these priming effects also happen when the stimulus is presented subliminally (e.g. Shah

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