President Herbert Hoover's Self-Own-Home Campaign

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In 1917, the USDOL created the “Own-Your-Own-Home” campaign. The reasoning behind this was on behalf of the first Red Scare in which many Americans believed communism would take over. Because of this, President Herbert Hoover played an important role. Hoover developed a campaign that not only encouraged exclusionary zoning but also established the Better Homes in America origination.

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