Porter's Five Force Model In Professional Basketball Industry

754 Words2 Pages

Answer 1: Have you ever think why few teams are stronger than others, like why NBA is very successful? I am going to apply Porter’s 5 Force model in “professional basketball Industry” to draw conclusions about major success factors for firms (here teams). For that I am selecting NBA industry. The 5-Force Industry Analysis first introduced by Michel Porter, Harvard Business School professor, a quarter-century ago. This theory examines the suppliers, buyers, product substitutes, existing firms’ rivalry and new entrants in a firm’s product market. Industry Rivalry: According to Porter, the key factors rising rivalry among firms in an industry are equally-balanced competitors, market maturity, high exit barriers and high fixed costs. And all of these factors are there in teams in the National Basketball Association (NBA). • First, the industry is organized by the NBA to have 30 equally balanced competitors. So, the distribution of capacity across teams must be relatively equivalent in order to maintain game suspense and thus it attract fans. The NBA endorses competitive balance with different measures such as reverse-order draft choices, salary caps, revenue sharing and etc. • Second, market growth, which is measured by attendance at NBA games, has leveled recently, so increasing competition among teams for a fixed number of fans. • Third, the core fixed costs for teams, such as physical assets and labor contracts, are much high, which builds pressure to fill quantity. • Finally, the NBA restricts firms from exiting the industry at will. The mixture of these four factors creates great rivalry among teams chasing sponsors, licensees and fans for a fixed pool of revenue with covering high and often increasing costs. Customer Power... ... middle of paper ... ...movie, videogames, college and amateur sports, and eating out. As the price of attending a basketball game continues to rise teams need to offer motivations to fans, for example family and season ticket packages, to make game attendance more interesting for entertainment seekers. New Entrants: New entrants into this industry are unusual since NBA League approval and a sharp franchise fee stand in the way of potential new team owners. Moreover, attempting to deceive the NBA would put the following difficulties into an entrepreneur’s path are: massive capital costs, lack of brand reputation, lack of TV revenue, and steep competition for talent. Extension teams occasionally do get approval, like the Charlotte Bobcats founded in 2004. Though, the competition that so many different industries face from new entrants is practically non-existent in professional basketball.

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