Planet Shrimp Essay

1536 Words4 Pages

Recommendation Working with upscale specialty restaurants would be the best strategy for Planet Shrimp at its current level of production. Again, since Planet Shrimp is a new and growing company, its primary goal is working towards its strategic vision, so the alignment with strategic vision is rated the most highly. Restaurants with existing passion for sustainability and local fare is strongly aligned with Planet Shrimp’s strategic vision and will leverage the brand reputation. It will be the most feasible and cost-effective strategy because there are fewer locations. There are already several restaurants in Toronto that are interested in sourcing shrimp locally and sustainably (Appendix E) Planet Shrimp should supply these restaurants especially …show more content…

These foodservice chains are not likely to support and pay for higher quality shrimp that may eat into their margins simply. With a larger network of locations, especially in different provinces, it would be difficult for chains to source from Planet Shrimp because they likely operate by economies of scale (sourcing all seafood from one or two suppliers). Despite how some foodservice chains like Earls are practicing sustainability, sustainability is not their main unique selling point. By including Planet Shrimp on these menus, it may weaken their brand message. By focusing on smaller specialty restaurants, Planet Shrimp can ensure measured but steady …show more content…

This gives them an extra sense of credibility because they are acknowledging not only the environmental elements of sustainability in being chemical and waste-free in their production process but also the social and economic elements in contributing to the local economy. Examples include partnering with the ‘Feast On’ program that recognize businesses and purveyors committed to ensuring local Ontario fare in restaurants. By becoming a program partner, Planet Shrimp could be listed on their website as a “Preferred Purveyor”, which would leverage the brand significantly free of charge (Podgorski, 2016). Ocean Wise is also partnered with ‘Feast On’. This step should not take very long as there are a select few players in the market which align to Planet Shrimp’s values of locally-sourced and sustainable, clean

Show More
Related

  • Octopuses Essay

    1545 Words  | 4 Pages

    Cephalopods are known to be exceptionally intelligent by invertebrate standards and in some respects even rival “higher” vertebrates. These animals have many highly evolved sensory and processing organs that allow them to gain a greater understanding of their environment and their place within it. Due to their advanced structures, many of which are analogous to vertebrate structures, and abilities they have been widely studied. Their methods of learning have been of prime interest and many experiments have been conducted to determine the different ways in which octopuses can learn. From these experiments four main kinds of learning have been identified in octopuses: associative learning, special learning,

    Read More

  • Analysis Of The Boiling Crab

    1058 Words  | 3 Pages

    However, the Boiling Crab has already penetrated the market in California with the proper level of price. The restaurant business cannot charge the price far more different than the others because in the same level of restaurant, the clients will focus on the range of price before choosing it. Moreover, the Boiling Crab is the seafood, so the market price of seafood, such as shrimp, lobster, crab is very fluctuate depended on how difficult to find each item at that time. As you can see from the Boiling Crab menu, these items will be charged according to the market price at that time. Referring to the appendix 1, I compare price of food from many restaurants with the same kind of food, but it turns out that the level of price is pretty much the same between the Boiling Crab and the Kickin’crab.

    Read More

  • Scorpaenifish Essay

    740 Words  | 2 Pages

    Scorpaenidae are mostly marine fish,very few found in fresh and brackish water. The family have around around 45 different genera and 380 different species. They are mostly found in the India Ocean and the Pacific Ocean. Most of them lives in coral, tropical reefs and shallow waters, warmer areas. Not all of the family fish lives in the shallow water, small portion of the Scorpaenidae live deep as around 7,000 feet. Just like most of the coral reef fish are, Scorpaenidae have camouflaged body. Their characteristic reflects their name, they have sharp spine that can sting other organisms. Their spine are covered with venomous mucus just like how some other kind of fish are covered with the venomous mucus. Their body are covered with scales. Generally speaking, the Scorpaenidae family fish have different number of spines over the course of the body. Most known type pf Scorpaenidae are lionfish and scorpionfish. Lionfish have preorbital bone with 3 spines, spines and third below the diagonal; , big mouth, end position, oblique fissure. Mandible, vomer and jaw bone with villiform teeth group. Gill openings are wide, tetrabranchiate membranes without the isthmus, pre-opercular margin with 5 spines. Body are ctenoid scales, round head. On the side, there are about eight to nine dorsal fin, fin spines and rays of an anal fin; five to six pectoral fins, they are large, round, and are branched from the upper fin rays. There are about one to five pelvic, sub thoracic; caudal fin rounded truncate. Reef stonefish are extremely camouflaged, they could look exactly like a rock when hiding for predation. The spines of Scorpaenidae are hard and rough, some of their fin spines have poison, can cause serious pain, swells and fatal wounds. Some of ...

    Read More

  • Lionfish Essay

    679 Words  | 2 Pages

    The Red Lionfish (Pterois volitans) is an invasive saltwater predator that is increasing exponentially in the tropics of the western Atlantic (Benkwitt, 2013). The Lionfish invasion is causing a dramatic decline in native marine reef species due the gluttony of the lionfish.

    Read More

  • Ecosystem Essay

    1309 Words  | 3 Pages

    Ecosystems are the basic biological units of ecology, and consist of biotic organisms and their interactions amongst other living organisms, as well as the surrounding abiotic environment (Putman and Wratten 1984). One facet of ecosystems that is less-often mentioned is the process of decomposition, as it many may view it as an unclean, unpleasant process that occurs after an organism has ceased to exist. To those with an ecological framework, however, decomposition is viewed as the opposite – an interesting, intricate process teeming with biological activity and life (Swan and Kominoski 2012). What is decomposition? Formally, decomposition is defined as the process to which complex organic matter is broken down to its basic constituents (i.e.

    Read More

  • Shark Essay

    705 Words  | 2 Pages

    In Chinese tradition, Shark fin soup is called as “a celebration soup”, which people eat it to celebrate in various occasions. Moreover, people also believed that shark fin consisted of diverse nutrition values which provide them virility, wealth, and power(Wolchover, 2011). These beliefs lead to the beginning of poaching for sharks, the top of food chain in the sea world. Surprisingly, although people are aware of the decreasing number of sharks since the old days, around hundred million of sharks are still hunted each year(Heltus, 2013), to be served on luxury tables surrounded by those believers in things that they do not even prove whether the belief is reliable. Therefore, in the generation that people are mostly educated, sharks should no longer have to be continuously killed for their fins.

    Read More

  • Acadian's Influence On Modern Day Cuisine

    2018 Words  | 5 Pages

    For instance, crawfish and shrimp are two of the most used, well-known, and mass produced seafoods in Louisiana. Starting with the crawfish, it’s described as a “lobster like creature.” Commonly called mudbugs, crawfish are used in anything, from etouffee, to sandwiches, or even in crawfish pies. Since crawfish are so well-loved, crawfish boils are held in honor of the little crustacean, a classic Cajun tradition. Due to Louisiana’s bayous and swamps, the crawfish are able to flourish and can be cultivated, (KNOE, 2009). Besides the crawfish, shrimp is another cornerstone of Cajun cuisine. Louisiana’s position to the Gulf of Mexico allows Louisiana to be the “primary producer,” of the Gulf white shrimp, also known as “the best-tasting shrimp.” In fact, Morgan City was Louisiana’s “fishing boom town,” in the 1930’s and 1940’s. This was partly due to the shrimp stocks that were offshore from Morgan City’s port. Up to 95 percent of the shrimp are caught from the Gulf of Mexico, with Louisiana contributing around two-thirds of shrimp. Likewise, Louisiana manufactures dried shrimp which is considered a delicacy in some places. Dried Shrimp first appeared in Louisiana around 1885. At its height, around seventy-five drying factories existed in Louisiana, but now only 6 and 10 processors still make dried shrimp ( J.Horst, G.Horst, 2009). In summary, because Louisiana has access to many different waterways, seafood is often used in Cajun

    Read More

  • Analysis Of The Pet Food Industry

    1372 Words  | 3 Pages

    One of the sectors facing the largest impact is the seafood industry. Fish products are prevalent in pet food products as well as human diets. Given such a high demand on the seafood industry,

    Read More

  • Coral Reefs Essay

    777 Words  | 2 Pages

    Coral reefs are systems of large, underwater structures that are composed of the mineralized bodies of corals. These corals are a class of marine invertebrates known as Anthozoans, and belong to the phylum Cnidaria, and are thus related to sea anemone and jellyfish. Each individual coral animal is only a few millimeters in diameter, and a few centimeters in length. Due to their sessile nature, and their ability to reproduce asexually, they are able to construct, over many generations, massive colonies of genetically identical individuals. Additionally, they secrete a hard exoskeleton of calcium carbonate to support and protect their bodies, and it is from this process that the colony constructs what is known as a single coral “head.”

    Read More

  • Aquaculture: The Evolution and Impact on Salmon Production

    1299 Words  | 3 Pages

    Fish protein has been a mainstay for the human diet for centuries. However, aquaculture, which is the practice of raising fish such as salmon in controlled conditions, as opposed to the commercial fishing industry, which is procurement of wild fish from their natural environment, made its debut in the United States as a commercial enterprise in the late 1970’s according to the Eco - Justice Marketplace Project.(n.d.). This mode of salmon procurement began to develop in the late eighteenth and early nineteenth century, as a response to the declining populations of native wild fish such as salmon and trout.

    Read More

  • Coral Reef Essay

    1970 Words  | 4 Pages

    A big change that has occurred in the oceans all over the world is the Coral Reefs are dying and are predicted to be dead by the end of the century due to the rising acidity of the oceans caused by many different threats to marine ecosystems. Coral reefs cover less than 0.2% of our oceans but they contain 25% of the world’s marine fish species according to Endangered: Biodiversity on the brink, 2010: pg.45). If this is the case that means by the time the end of the century comes around we will have lost close to 25% of the worlds marine ecosystems.

    Read More

  • Coral Reef Essay

    1659 Words  | 4 Pages

    Coral reefs, which are underwater structures created by calcium carbonate secretions, are some of the richest interdependent ecosystems on Earth. According to Wikipedia, coral reefs occupy less than 0.1% of Earth’s ocean surface, yet they provide a home for 25% of all marine species. Often referred to as the “rainforests of the ocean,” coral reefs are home to thousands upon thousands of species of plants and animals (“Coral Reef”). Not only are they an important part of ocean environments, but coral reefs are also extremely important and beneficial to humans; these reefs protect shorelines and provide countless people with food, jobs, and income sources. However, coral reefs are disappearing at an extremely alarming rate. From overfishing to pollution to sedimentation, the world’s coral reefs are in grave danger and humans must actively work to protect and restore these oceanic rainforests.

    Read More

  • Yum Brands Case Study

    2147 Words  | 5 Pages

    The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.

    Read More

  • Ocean Basket Case Study

    985 Words  | 2 Pages

    “The foundation of Ocean Basket is all about culture, family, warmth and generosity. The reason why we don’t want to roll out many restaurants is that we are protective of restaurants. The founders care about good food and happy customers in the restaurants and they want to get franchisees to similar levels of quality and standards,” she tells Moneyweb.

    Read More

  • Marine Life Extinction Essay

    1941 Words  | 4 Pages

    Did you know that more than 90 percent of all organisms that have ever lived on Earth are extinct? According to Pandey, the author of Humans Pushing Marine Life toward ‘Major Extinction’, nearly 10,000 species go extinct each year, and this rate is estimated to be 1,000 times higher than the natural extinction rate (1). Human beings are causing irreversible damage to the oceans and their wildlife, which is being led by two major reasons: Commercial fishing or over-fishing, which damaged the marine environment and caused a loss in the marine life diversity, and pollution, which is a primary way of the extinction causes that drastically modifies the marine life habitat. As a result of the commercial fishing and pollution, many of the marine species will start disappearing of the oceans. Briggs emphasizes that over-fishing “has induced population collapses in many species. So instead of having less than a hundred species at risk, as was the case some 30-40 years ago, there are now a thousand or more (10).”

    Read More

More about Planet Shrimp Essay

Open Document