Pay Gap In Professional Sports

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Professional sports teams provide much wanted entertainment for the world, earning more income than an average household. Each sport has a different pay structure based on revenues and goals. However, there are similarities in terms of inequality of pay between genders. Since 1972, education has had to offer equal opportunity to women and men in all programs. Title IX requires all schools that receive federal funds to maintain equal support and opportunity to all students not based on gender (Education). This law has allowed women’s sports to grow and compete for the same recognition as men’s teams. This has not carried over into the professional specter however, as equal opportunity has been provided but equal pay is still an issue.
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Department of Justice stated “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving federal financial assistance.” Sabo and Snyder discuss how Title IX may have intended to “level the playing field in education” but it legally changed the sport industry. Equal opportunity is visible to the spectator but unequal pay is not necessarily visible within professional sports. Tennis is a prime example of this analogy. Men and women’s singles and doubles matches are competing all over the world and providing strong competition to each other. Morales commented in Forbes that the “pay gap in professional tennis is overlooked because of the backstage nature of the discrimination….People see headlines like “Wimbledon Announces End to Gender Pay Gap” and they assume it is no longer an issue.” Coauthors Dufur, Flake and Moore found the statistics showing that the maximum pays in 2009 were closely measured with men at 6.7 million and women at 6.5 million. Where the pay gap comes into play is with the median pay where men earn $456,546 and women at $363,057. Title IX does not apply to professional sports but it does set a standard for women in sports showing that equal opportunity is a right and equal pay will confirm the respect and standards that women …show more content…

If professional leagues do not increase revenue it will be difficult to increase pay for their athletes. In time this can turn into losing their athletes because they are not receiving equal compensation for their contribution compared to the men. A limitation is the league will find it difficult to increase the equity for each female athlete if they do not increase the fan base to contribute to the ticket sales, vendors, team products, etc. I recommend that professional women’s leagues need to find a way to expand their fan base to the collegiate market. Women’s Final Four attendance had five times the attendance as an average Women’s NBA game. Those numbers could be the beginning to expanding the number of fans in women’s professional sports. Also, organizations should invest more energy, effort and support into public relations and marketing campaigns to capture a greater market share of fans.
Media
The media can be a strong force in persuading readers to have a certain opinion for or against people in the spotlight. Referring to the tennis example from earlier, the media wrote that the Wimbledon was trying to fix all parts yet behind the scenes not everything was meeting the standard. Media is a resource that could be used to access marketing to fans to promote equal pay for performance. Headlines, articles,

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