Nintendo produced the first console in 1985 and brings in roughly $10 billion a year. While it remains the world’s leading player in video games, Nintendo faces major challenges over 2012-2017. This marketing plan assessment will analyze the company’s prospective responses to the challenge represented by Sony and Microsoft’s next-generation consoles, and considers the possibility of Nintendo’s strategy of producing software completely for its own hardware in light of the rise of mobile gaming.
SWOT Analysis Nintendo
Strengths
One of the business 's main power is the fact that it is truly global has a physical presence in most corners of the world. Manufacturing is still primarily undertaking in Japan, although supply networks exist worldwide.
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They have built several new groups of customers, which constitutes as casual gamers; however, it damaged their biggest customer base, hard-core gamers. Additionally, Nintendo priced out their biggest competitors with a lower console price of $250. The company must now figure out how to satisfy all these different customer groups with one new console while staying at a reasonable price. They must also recover losses from 2010 and 2011 and achieve a 20% increase in market share over the next 5 years.
Marketing Strategy
Nintendo needs to find a new objective audience, new marketing communications and offer new services: • New Target Audience- Wii Education – Schools, parents, special services, alliance with the government • Wii for senior citizens – Retired people have a lot of time and money, develop health and exercises capabilities, advertise products and alliance with pharmacy companies • Wii woman – Shopping, beauty applications and advice, focused on social networks • Entertainment hub – online resources, family oriented, alliance with Disney and other networks
Action
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The company has many different customers to impress with a new system. They must please both fair-weather and hard-core gamers as well as their shareholders. The company will build on the 2006 excitement created by the original remote controls by making enhancements to the next system. With the release of a new console, a new cohesive marketing communications plan will need to be developed and implemented.
Budget and Controls
When looking at recent financial information, it is determined that Nintendo is a sound and profitable company. Due to the massive popularity of the Wii game console release in 2006, some ratios experienced a sharp decrease from 2006 to 2007. Nintendo carries very little to no debt, making this company very liquid. While the numbers are very strong, a sliding trend is present and the company needs to investigate so they will be able to continue to pay off their burdens without selling their inventory over the next five years.
Executive
Hello gamers! I'm Andrew McNeil, and today, there are a few facts you should know. With a new generation of video game consoles, I’m sure you are all eager to buy the best system. The problem is, (point towards crowd) you can’t decide which one to actually buy. That’s why reviews were invented: to let people know what the best game system is.
Do you or any of your friends play video games on a console? If you ask gamers the question, “gaming console you like the most?” they will probably say Xbox One or PlayStation 4. Xbox and PlayStation are known as the most popular gaming consoles of all the time. These two consoles have been competing for a very long time for the throne of the best game console since 2001 until now. In this article, we are going to find out which console has the best advertisement, We are going to determine this not by the console’s hardware, not by its cool features, and not by what exclusive games they have. It is because to grade the games and features are good or bad is kind of difficult because everyone can has different games
Nintendo Co., Ltd. Is a Japanese, multinational, consumer Electronics Company headquartered in Kyoto, Japan and founded by Fusajiro Yamauchi in September 23, 1889. Nintendo originally manufactured handmade hanafuda cards. After several tried and failed businesses, Nintendo settled with video games in 1963(Wikipedia, n.d). Today, Nintendo is the world leader in the growth, development and the continued improvement of the home leisure electronics and have sold more than a billion video games to the world (Nintendo, 2010). Nintendo designed a revolutionary game console in 2006 called “The Wii”. The Wii was envisioned to expand in to a different market segment of casual gamers and people of different age groups creating a new source of revenue for Nintendo. Nintendo has been known to be the breakthrough leader in the industry since 1980 when they first introduced “The Game & Watch” system. This paper will try to look into supply chain issues that plagued Nintendo Wii supply chain from 2006 until 2009, and briefly discussed the mistakes made during the launching of the Wii by Nintendo, and possible strategies that may help Nintendo stay and keep the top spot as a world leader in the video game industry by outselling competitors.
In the console-gaming world people know Sony and Nintendo. Microsoft may be the largest and richest software company in the world, but it’s unknown when it comes to console gaming. Microsoft is counting on the Xbox to change that perception. Gamers may not be willing to take a chance with the Microsoft Xbox, even if it is far superior to any console ever made. Nintendo Gamecube is nothing if charismatic. Nintendo’s new machine is half the size of any other console and looks like a toy with its brightly colored plastic shell and handle. It’s destined to be home of such popular games as Mario, Donkey Kong, Pikachu, and Kirby. Nintendo Gamecube seems mismatched as it goes up against the Microsoft Xbox and the Sony Playstation 2 (a multimedia mayhem that Sony says it’s supposed to be “The Future Of Entertainment”). All this makes you think; what makes Nintendo believe it can possibly go up against the ultra-sophisticated Xbox.
As a result of the increasing demand on Wii, Nintendo’s management decided to make W...
Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers. While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems.
Instead of the franchises popularity having a positive impact, overtime, it infected the gaming market along with it’s consumers and developers such as Microsoft Game Studios and EA. It has become an aggrandized cancer on the face of video games everywhere, destroying franchises a...
The product I have chosen to study is the Nintendo DS. This product is one of Nintendo’s most recently released games consoles. I will explain what the Nintendo DS does. It is a handheld games console that consists of a book like structure. It has a small LCD screen on each side. One is a touch screen and the other is a viewing screen. The console also incorporates a microphone and has Wi-Fi capabilities. This allows the user to operate the game by using a small stylus on the touch screen, it can also listen to voice commands and can be used with other players if utilising the Wi-Fi feature. Nintendo is one of the world’s most globally recognised brands. It was founded in Kyoto, Japan in 1889. What it developed in those days is obsolete compared to today’s technological advance. In the beginning it developed playing cards, and then developed into other small niche businesses. In the twentieth century it matured into a video games company known as Nintendo Company Ltd. Its first product the NES Nintendo Entertainment System was introduced in 1985 and from this many other spin off video game consoles have been developed and marketed since then. The Nintendo DS is one of the most popular. In this assignment I will examine and develop the many aspects of how this product has been marketed to the world through the Nintendo Company Ltd. I will discuss the affect the marketing strategies have been on the successfulness of the product, and I will observe the marketing factors that make this all possible. I will introduce this under the following headings.
Nintendo, which is one of the video game industry competitors, have been the worldwide leader in creating the entertainment games. Nintendo’s video games have been sold everywhere in the world and they became in the list of the worlds best selling. The latest gaming console system, which is considered as a revolutionary video game console, was the Wii. It attracted a large number of people from different ages, which resulted in a large number of sales and profit. Unfortunately, nowadays the demand of the video games slightly decreased because of the new games and devices introduced recently. This internal analysis of Nintendo conducts its competitive strength assessment versus its competitors and analyzes the firm using the value chain analysis tool and the VRIO framework.
Wii U offers personal relevance, values, and needs. However, they choose the wrong target market. The reason is because children do not have the ability to buy the game. While hardly will parents buy them a game instead of a book. On the other hand, the teenager is more likely to have an ability to buy a game. Plus, they are easier to spend money on the game than an adult. Wii U needs to create more advertisement. They need to remind and inform the consumer about how great the product is. The consumer is not willing to buy if they don’t know the benefit of an exchange. They should also come up with the plan that will keep the customer engage. For example, they should develop new features or a new game at least three times a year. If the consumer has a goal or a game to look forward to, the distraction will not be the factor that affects consumer’s
Nintendo Co., Ltd has a strong hold in Japan; the loyalty of the locals to buy products made and owned in country will continue to help secure the company’s future in Japan. Globally, Nintendo Co., Ltd should expand its products to include applications for smart devices such as tablets and smart phones. Expanding to smart devices will help the company stay competitive with other game console industries. Their marketing strategy of targeting the population that has never owned a gaming console has the ability to be advantageous. Nintendo Co., Ltd has a strong future producing new innovative games and consoles and will continue to be a major participant in the gaming industry.
Nintendo, one of most popular video game company's in the entire world. Known for its unique games, characters and systems, it is also the oldest video game company in the entire world. Originally founded in 1889 it produced and achieved great success in the card-game industry. During the 1960's however, Nintendo “ventured into numerous other business ventures before finally landing in the lucrative video-game industry, which is where it would eventually leave its mark.”(4) Nintendo entered the market in a era where technology and video games were just beginning. Video games were still relatively new with no real leader inside the industry. Technology advances were constant and
One of the new exiting up incoming trend, is the advancing in technology in video gaming consoles in three of the major companies, which include Microsoft, Sony and Nintendo. All of these companies figure it out that in video games you do not need to sit in the couch and use a controller, it is ok to stand up and interact with the game. We are going to discuss how the client purchase the trend, how the client reacted to the technology advances and final but not least, how in the future it will evolve and may create another trends. But before we start to describe all of this, we first need to see how the trend started to rise among the consumers, and how it started.
The Lige' will be positioned against the Nokia N-Gage, Nintendo DS, Sony PSP, and the Tiger Telemetrics Gizmondo. The market for handheld gaming devices has traditionally been geared toward early teens and juvenile males but in recent years the adult market has grown considerably.