Nintendo WII: Supply Chain Issues that Plagued Nintendo WII

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Nintendo Co., Ltd. Is a Japanese, multinational, consumer Electronics Company headquartered in Kyoto, Japan and founded by Fusajiro Yamauchi in September 23, 1889. Nintendo originally manufactured handmade hanafuda cards. After several tried and failed businesses, Nintendo settled with video games in 1963(Wikipedia, n.d). Today, Nintendo is the world leader in the growth, development and the continued improvement of the home leisure electronics and have sold more than a billion video games to the world (Nintendo, 2010). Nintendo designed a revolutionary game console in 2006 called “The Wii”. The Wii was envisioned to expand in to a different market segment of casual gamers and people of different age groups creating a new source of revenue for Nintendo. Nintendo has been known to be the breakthrough leader in the industry since 1980 when they first introduced “The Game & Watch” system. This paper will try to look into supply chain issues that plagued Nintendo Wii supply chain from 2006 until 2009, and briefly discussed the mistakes made during the launching of the Wii by Nintendo, and possible strategies that may help Nintendo stay and keep the top spot as a world leader in the video game industry by outselling competitors. Video Game Industry The game industry is a fast paced, ever changing industry competing for the same customers, developers, publisher and suppliers. Nintendo’s competitors in this vast $93 billion industry are Sony PlayStation, Microsoft Xbox, Apple and even Facebook now (Meulen & Rivera, 2013). After five long years of low sales of the GameCube, Nintendo ended the year 2007 with some amazing numbers and the company was again at the top of the Christmas list in most worldwide households. The early 2006 r... ... middle of paper ... ...oboken, N.J.: Wiley. McKinsey: A Marketer's Guide to Behavioral Economics (n.d.). Supply Chain Management-Main Componets [Graph]. Retrieved from http://khairul-anwar.com/2010/02/22/marketing-strategy-supply-chain-management/ Khwaja, A. (n.d.). Supply Chain Strategy [Image]. Retrieved from http://www.cgnglobal.com/supply-chain-management Wikipedia (2014, April 10). Enterprise system - Wikipedia, the free encyclopedia. Retrieved April 13, 2014, fromhttp://en.wikipedia.org/wiki/Supply_chain_management Benefits of Supply Chain Management. (n.d.). Retrieved March 4, 2014, from http://www.business-software.com/article/benefits-of-supply-chain-management/ • http://www.nintendo.com • http://en.wikipedia.org/wiki/Nintendo#Electronic_era_.28since_1974.29 • http://mynintendonews.com/2006/04/19/nintendos-new-target-audience

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