It had so... ... middle of paper ... ...t (Chmielewski,2002). With this increase investment and demand in human capital it is clear to see that the industry is bound to only continue growing. In conclusion the video game industry is growing, it has been for the last thirty years and will continue maybe for the next hundred. But it is an industry none the less, it has to follow the same laws as any other firm in the game of economics, and in this game there is no save point or pause button. We have seen that because of the game theory the console companies make choices for what they believe to be their best option only to have a worse outcome than if they had released at a different date, that as a compony earns an economic profit other componies will try to enter that area driving down economic profit, as well as examples of their fierce competition to stay on the cutting edge.
Over the past 30 years, video games have become an integral part of our culture, and the video game industry has become a multi-billion economical goldmine. The popularity of video games become mainstream in the 1970’s when games like Pong and the home console system The Atari 2600, reach the public. Because of he demands of the public for new and better gaming systems there are always newer and better games a video consoles coming out. Now because of the popularity of video games the growth of the video game industry has reach 70 billion dollars in 2013. The first computer games were created in the 1950’s but did not have the technology or fancies to be mass-produce.
The games for TRS-80 and APPLE computers were also taking off at this time. The computer games market had a huge hike, when the console game industry experienced a crash in 1983. Industry soon recovered from the crash and never looked back again . With Magnavox Odyssey in the First generation, the console gaming industry had grown up to Seventh generation with PlayStation 3, Xbox 360 and Nintendo Wii in the hot spots. If we take in to consideration the advantages in PlayStation 3, Xbox 360, and Nintendo Wii, we have Microsoft Xbox 360 with Xbox Live, which provides the best possible online experience.
Atari, which came out 2 years after the Odyssey, Senger Emily states “ In the 1977 with the launch of Atari 2600 video game console. Atari dominated the home-market through the 70’s and 80’s.” Atari is the first big game company to emerge in U.S soil and dominated the game market. The Magnavox Odyssey sold with Magnavox tv’s and brought forth the idea that the game system only worked on their tv’s. With the arrival of Atari’s 2600 video game console they released Pong ,similar to Odyssey’s paddle and ball game, a new game that sold better than their rival, Odyssey. “Atari's position as the top video-game console brand dipped in the early '80s, when competitors flooded the market and quality across the industry waned leading to the video game crash of 1983”which Senger Emily claim to be Atari’s downfall.
Nolan’s defining moment was when he realized that video games were generating enough revenue that everyone was buying cars. He said, “The early 70’s was ... ... middle of paper ... ...10/14/2011, interview by Evgeny Z, YouTube A History of Video Game Consoles-Time, Atari is a Japanese word for ‘game of go.’ The first computer game available was Flying Saucer and Rocket Ship, when it was released; it became the best-selling console in video game history content.time.com/time/interactive/0/31813,2029221,00.html. Web Nintendo-Corporate Information /Company History, originally a Japanese playing card, When it was released, it became the best-selling console in video game history company, https://www.nintendo.com/corp/history.jsp. Web History of Sega Genesis-Dawn of the 16-bit Era, It was the very first 16-bit console system, classicgames.about.com/…/console and handheldgames/…/History of Sega. Web History of the Sony PlayStation—kick starting the Disc Revolution, classic gamesabout.com/…/consoleand handheldgames/…/History of the Sony PlayStation.
Of course, you’re not actually being attacked by zombies; you’re playing a video game. Video games are the world’s fastest growing industry, with a net worth of more than 30 billion dollars (“zdnet.com”). They are played by millions worldwide and have become a large part of contemporary society’s culture. So, what’s the history behind the video gaming phenomenon? Video games were first presented as a patent in 1948, starting with the Cathode- Ray tube amusement device.
Key Changes in the Video Game Industry The first wave of home video games was launched nearly 30 years ago. By the early 1980s, this electronic entertainment medium had emerged as a cultural phenomenon, thanks to classics such as Asteroids, Centipede, Donkey Kong, and Pac-Man. The world of video games has, of course, changed drastically since then. For starters, Microsoft, Nintendo, and Sony are now the key players in the console industry, having replaced Atari, Coleco, and Mattel for those top spots. Advances in technology are making game worlds more realistic and interactive than ever before.
The Sega Megadrive (1988) and Super Nintendo Entertainment System (1991) were wildly popular - the Megadrive sold 20 million units and the SNES sold 49 million units worldwide. The next generation of consoles released by both Sega and Nintendo were far less successful than their predecessors. Both Sega and Sony used optical disc technology - however the Saturn was criticised for being harder to develop for, and third-party developers chose to produce for th... ... middle of paper ... ...s. Place -The product is in gaming stores such as Game, entertainment stores such as HMV, online retailers such as Amazon, department stores such as John Lewis Segmentation , targeting and positioning (STP) The largest consumer group is 15-30 year olds, and is split into three groups - teens, young adults (university students) and adults. The main way to connect with teens is through television and social media, and they demand product style and performance. A lot of young adults are university students and are often faced with debt due to tuition fees, so they seek high quality products with the lowest price.
While Square CO., LTD officially opened its doors in 1986; it had been releasing games since 1984. (SQUARE ENIX, n.d) On its own Square CO., LTD would go on to develop and release on one of the most well known game series on the market. They released Final Fantasy in 1987 and it soon became the company's first hit. (GameFAQs, n.d.) The designer, Hironobu Sakaguchi, created a game that would revolutionize game play for years to come. The game drew inspiration from Enix's Dragon Quest and Nintendo's smash hit, The Legend of Zelda.
Not like these usual companies, Nintendo succeeded in the gaming industry by creating noticeable and meaningfully different products. Hence, it only shows how significant it is to use this concept to outsmart competitive rivals. For marketer, this concept shows how making difference in branding can boost sales and set up a brand that would be instilled in the minds of consumers. Aside from increase of sales and popularity, there are many benefits when these concepts are used. When a company creates a new and different product, the company creates a competitive advantage in a way that the product stands out among the rivals.