New Belgium Brewery Case Study

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Recommended: merits and demerits of business ethics

Justin May
Patrick McCormack
Business Ethics
April 17th

New Belgium Brewing: Ethical and Environmental Responsibility

Discussion Questions

1. What environmental issues does the New Belgium Brewing Company work to Address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues?

New Belgium Brewing attempts to reduce its impact on the environment while producing world-class beers. They go through strategic efforts to furnish superior products while imposing minimal damage to the environment on account of their founders’ interest in sustainability and being environmentally responsible. Their founders are highly concerned with recycling, reducing energy output, and lowering emissions through biking rather than driving. So following the three R's of environmental stewardship New Belgium begins by utilizing the wind to power its brewery, becoming the first fully wind powered brewery in the United States. They also have begun to use innovative heating, cooling and lighting systems, incorporating a...

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